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成都服务外包企业竞争力现状及影响因素研究

发布时间:2018-10-29 14:07
【摘要】:随着全球经济一体化和信息化的发展,服务外包逐渐成为跨国公司应对经营和竞争环境变化的一种有效战略选择。通过服务外包这种新型的经营战略管理模式,企业可以充分利用全球资源,降低生产成本,提高效率,将其非核心业务外包出去,集中力量发展其核心竞争力,最终实现企业的利益最大化;因此越来越多的企业都采取战略来发展自己。越来越多的企业走外包之路,为承接外包的企业、城市、国家创造了机会。与此同时由于服务外包产业是现代服务业的有机组成部分,具有资源低消耗、清洁安全、大的经济附加值、吸纳劳动力多、高信息技术承载度等特点,成都市政府将其确立为战略性新兴产业,是一种新的生产性服务业,是经济发展的新增长点。面对这种情况,研究成都服务外包企业(本文中的服务外包企业指的是服务外包承接企业)的发展是一项具有重要现实意义的课题。 本论文关注成都服务外包企业获得竞争力的影响因素及各因素对竞争力的影响程度;通过DEMATEL方法对各因素进行定量分析,得出如下结论:顾客关系维护、市场开拓能力、承接渠道和网络架构、企业的品牌信誉、融资能力和核心技术创新能力在内的企业自身具有的能力和资源是对成都服务外包企业竞争力起主要作用的因素;为此我们可以从以上因素着手采取相应的措施不断提升企业的竞争力。
[Abstract]:With the development of global economic integration and information technology, service outsourcing has gradually become an effective strategic choice for multinational companies to cope with the changes in the operating and competitive environment. Through the new management mode of service outsourcing, enterprises can make full use of global resources, reduce production costs, improve efficiency, outsource their non-core business, and concentrate on developing their core competitiveness. Finally, to maximize the interests of the enterprise; As a result, more and more enterprises are taking strategies to develop themselves. More and more enterprises take the road of outsourcing, which creates opportunities for enterprises, cities and countries to undertake outsourcing. At the same time, as the service outsourcing industry is an organic part of modern service industry, it has the characteristics of low consumption of resources, clean and safe, large economic added value, absorption of labor force, high bearing capacity of information technology, etc. Chengdu government established it as a new strategic emerging industry, which is a new producer service industry and a new growth point of economic development. In the face of this situation, it is of great practical significance to study the development of service outsourcing enterprises in Chengdu (the service outsourcing enterprises in this paper refer to service outsourcing enterprises). This paper focuses on the factors affecting the competitiveness of Chengdu service outsourcing enterprises and the degree of influence of each factor on the competitiveness. Through quantitative analysis of various factors by DEMATEL method, the following conclusions are drawn: customer relationship maintenance, market development ability, undertaking channel and network structure, brand reputation of enterprise, The ability and resources of enterprises, including financing ability and core technological innovation ability, are the main factors that play an important role in the competitiveness of Chengdu service outsourcing enterprises. To this end, we can proceed from the above factors to take appropriate measures to continuously improve the competitiveness of enterprises.
【学位授予单位】:西华大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F271;F719;F752.68

【参考文献】

相关期刊论文 前3条

1 潘林芝;;企业竞争力形成机理及提升路径分析[J];长春市委党校学报;2008年04期

2 刘平;;企业竞争力的影响因素与决定因素[J];科学学与科学技术管理;2007年05期

3 周淑玲;企业竞争力的影响因素及对策分析[J];企业活力;2001年11期



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