论新时期内蒙古酒店行业发展形势及策略
发布时间：2018-11-09 15:33
【摘要】：近年来,我区的经济社会各项发展指标都取得了令人振奋的成绩,经济的快速发展也推动了我区酒店业进入一个前所未有的蓬勃发展的阶段,呈现为酒店数量激增,规模扩大,服务多角度的发展格局,揭示了我区酒店行业的发展进入一个新的时期。 本文通过对目前我国以及我区酒店行业战略环境研究,以及对区内经济发展状况和旅游业的综合分析,指出了我区酒店行业发展过程中所具备的优势。同时也在此基础上发现了目前我区酒店行业发展过程中存在的主要问题,如,高档酒店数量较少,酒店业整体经营效益低下；从业人员素质普遍较低,缺乏高层次管理者；管理手段落伍,管理模式落后；企业文化建设流于形式；经济型酒店发展滞后等方面。通过对这些问题的综合分析及思考,本文认为当前发展我区酒店行业的策略选择应是品牌化策略、集团化策略、信息化策略、多元化策略、人才策略、行业管理策略等。我区酒店业在发展过程中,不仅要借鉴国内外成功发展经验,更要创造适合我区实际情况发展模式。酒店产品功能不断完善；电子信息技术和连锁经营为相结合；经济型酒店、绿色、环保、节能、安全、健康都将成为今后我区酒店业发展的趋势。
[Abstract]:In recent years, our region's economic and social development indicators have made exciting achievements, the rapid economic development has also promoted the hotel industry in our region into an unprecedented period of vigorous development, showing a surge in the number of hotels, the scale of expansion, The multi-angle development pattern of service reveals that the development of hotel industry in our area has entered a new period. Based on the study of the strategic environment of hotel industry in our country and our region, and the comprehensive analysis of the economic development and tourism industry, this paper points out the advantages in the development of hotel industry in our region. At the same time, it also found the main problems in the development of hotel industry in our district, such as the small number of high-grade hotels, the low overall operating efficiency of hotel industry, the low quality of employees and the lack of high-level managers. The management method is out of date and the management mode is backward; the enterprise culture construction is just a formality; the economical hotel development lags behind and so on. Through the comprehensive analysis and thinking of these problems, this paper thinks that the strategy choice for the development of hotel industry in our district should be brand strategy, collectivization strategy, information strategy, diversification strategy, talent strategy, industry management strategy and so on. During the development of hotel industry in our region, we should not only learn from the successful development experience at home and abroad, but also create a development model suitable for the actual situation of our region. The functions of hotel products are constantly improved; the combination of electronic information technology and chain management; economical hotels, green, environmental protection, energy saving, safety and health will become the future development trend of hotel industry in our district.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719
本文编号：2320818
[Abstract]:In recent years, our region's economic and social development indicators have made exciting achievements, the rapid economic development has also promoted the hotel industry in our region into an unprecedented period of vigorous development, showing a surge in the number of hotels, the scale of expansion, The multi-angle development pattern of service reveals that the development of hotel industry in our area has entered a new period. Based on the study of the strategic environment of hotel industry in our country and our region, and the comprehensive analysis of the economic development and tourism industry, this paper points out the advantages in the development of hotel industry in our region. At the same time, it also found the main problems in the development of hotel industry in our district, such as the small number of high-grade hotels, the low overall operating efficiency of hotel industry, the low quality of employees and the lack of high-level managers. The management method is out of date and the management mode is backward; the enterprise culture construction is just a formality; the economical hotel development lags behind and so on. Through the comprehensive analysis and thinking of these problems, this paper thinks that the strategy choice for the development of hotel industry in our district should be brand strategy, collectivization strategy, information strategy, diversification strategy, talent strategy, industry management strategy and so on. During the development of hotel industry in our region, we should not only learn from the successful development experience at home and abroad, but also create a development model suitable for the actual situation of our region. The functions of hotel products are constantly improved; the combination of electronic information technology and chain management; economical hotels, green, environmental protection, energy saving, safety and health will become the future development trend of hotel industry in our district.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719
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，本文编号：2320818
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