A酒店建设项目可行性研究
发布时间：2018-11-15 07:54
【摘要】：伴随着中国酒店业、旅游业的快速发展,特别是亚欧博览会及中央新疆工作座谈会的召开,各省市对援疆工作的加强,新疆宾馆酒店正迎来建设高峰,旅游业发展前景也非常可观,预计酒店客房总数于2016年可达到500万间套,截止当前还有1700家星级酒店正在建设之中。目前,酒店的服务和功能管理备受重视,在投资行为和战略管理方面重视不够,这在很大程度上影响了酒店投资的效率,中国酒店业的主流已变为房地产开发业加跨国酒店管理公司品牌,本土高端酒店品牌日益边缘化。如此众多的酒店投资项目,如何保证这些项目成功并获得经济效益,让投资者和客户满意,这就需要有效的可行性研究作为保证。本文通过分析研究酒店行业在当地旅游地的战略布局,以及对相关产业的影响,从整体层面出发,研究A酒店整体发展方向,探讨酒店业发展迅速的原因及展望。文章首先介绍了A酒店的投资背景和意义,并阐述了国内外投资现状。接着在对阜康城市经济及区域酒店市场调研基础上展开对A酒店的可行性研究。从A酒店所在区域发展规划、供给与需求状况、市场格局与分布及竞争市场未来发展趋势等多方面进行调查与分析,运用SWOT方法探讨本酒店的优势劣势机遇与挑战。通过对投资环境分析、产品定位与市场定位、竞争市场的发展状况分析、市场需求临近度分析、区域发展规划分析、社会效益分析、风险分析等方面的研究,论证了该项目可行性及投资收益。本论文可为同类项目的投资分析作指导参考,并可为项目的实际运作提供帮助和支持。
[Abstract]:With the rapid development of China's hotel industry and tourism, especially the Asia Europe Expo and the Central Xinjiang work Symposium, and the strengthening of the work of provinces and cities to assist Xinjiang, Xinjiang hotels and hotels are ushered in the construction peak. The prospects for tourism are also impressive, with a total of 5 million hotel rooms expected in 2016 and 1700 star hotels under construction as of now. At present, the service and function management of the hotel has been attached great importance to, and not enough attention has been paid to investment behavior and strategic management, which has greatly affected the efficiency of hotel investment. China's hotel industry has become the mainstream of the real estate development industry and multinational hotel management company brand, local high-end hotel brands increasingly marginalized. So many hotel investment projects, how to ensure the success of these projects and obtain economic benefits, so that investors and customers are satisfied, which requires an effective feasibility study as a guarantee. By analyzing the strategic layout of hotel industry in local tourist destinations and its influence on related industries, this paper studies the overall development direction of hotel A from the overall level, and probes into the reasons and prospects for the rapid development of hotel industry. The article first introduces the investment background and significance of hotel A, and expounds the present situation of investment at home and abroad. Then, the feasibility study of A hotel is carried out on the basis of economic research and regional hotel market research in Fukang City. This paper investigates and analyzes the regional development planning, supply and demand, market pattern and distribution, and the future development trend of competitive market of Hotel A, and probes into the opportunities and challenges of the hotel by using SWOT method. Through investment environment analysis, product positioning and market positioning, competitive market development analysis, market demand proximity analysis, regional development planning analysis, social benefit analysis, risk analysis, etc. The feasibility and investment income of the project are demonstrated. This paper can be used as a guide for the investment analysis of similar projects, and can provide help and support for the actual operation of the projects.
【学位授予单位】：西南石油大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU71;F719
本文编号：2332657
[Abstract]:With the rapid development of China's hotel industry and tourism, especially the Asia Europe Expo and the Central Xinjiang work Symposium, and the strengthening of the work of provinces and cities to assist Xinjiang, Xinjiang hotels and hotels are ushered in the construction peak. The prospects for tourism are also impressive, with a total of 5 million hotel rooms expected in 2016 and 1700 star hotels under construction as of now. At present, the service and function management of the hotel has been attached great importance to, and not enough attention has been paid to investment behavior and strategic management, which has greatly affected the efficiency of hotel investment. China's hotel industry has become the mainstream of the real estate development industry and multinational hotel management company brand, local high-end hotel brands increasingly marginalized. So many hotel investment projects, how to ensure the success of these projects and obtain economic benefits, so that investors and customers are satisfied, which requires an effective feasibility study as a guarantee. By analyzing the strategic layout of hotel industry in local tourist destinations and its influence on related industries, this paper studies the overall development direction of hotel A from the overall level, and probes into the reasons and prospects for the rapid development of hotel industry. The article first introduces the investment background and significance of hotel A, and expounds the present situation of investment at home and abroad. Then, the feasibility study of A hotel is carried out on the basis of economic research and regional hotel market research in Fukang City. This paper investigates and analyzes the regional development planning, supply and demand, market pattern and distribution, and the future development trend of competitive market of Hotel A, and probes into the opportunities and challenges of the hotel by using SWOT method. Through investment environment analysis, product positioning and market positioning, competitive market development analysis, market demand proximity analysis, regional development planning analysis, social benefit analysis, risk analysis, etc. The feasibility and investment income of the project are demonstrated. This paper can be used as a guide for the investment analysis of similar projects, and can provide help and support for the actual operation of the projects.
【学位授予单位】：西南石油大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU71;F719
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