H公司IT服务外包发展战略研究

发布时间：2018-11-18 17:09

【摘要】：早在20世纪初，美国著名管理大师德鲁克就预言：“在十年至十五年之内，任何企业中仅做后台支持而不创造营业额的工作都应该外包出去”。目前，国内广大的企业，如果各自为政进行信息化建设，不可避免的会出现重复投资、资源浪费、运营效率低下等问题，而且必然会面对与其它企业系统互通的问题，又将付出高昂的成本。通过将信息化业务外包给专业的IT服务企业进行，可以有效促进企业内部业务的专业分工与协作，集中优势资源，提高核心业务竞争力，降低信息化投入，同时将专业的IT服务外包提供商的先进信息技术引入到广大企业中。 H公司，是集软件开发、系统集成、IT规划与咨询服务、IT运维服务和其它信息化产品开发的专业IT服务商，公司致力于信息化研发、实施和推广应用，具有十多年实施制造行业和政府信息化建设工程的丰富经验，具备较高水平的IT专业服务能力和深厚的技术积累。本课题以战略管理理论为基础，结合制造业的行业背景，对H公司IT服务外包发展战略作出分析。通过对H公司的管理层、各事业部等相关人员做了充分的调研访谈工作，掌握了大量第一手资料后，运用了PEST分析法、EFE和IFE矩阵分析了外部宏观环境、行业环境、H公司的内部能力因素，采用SWOT分析法分析了公司面临的主要的优势劣势、机会和威胁；采用GE分析法对H公司的业务和产品组合作出分析，明确了公司的战略目标、业务发展，，制定了战略实施举措，主要包括总体战略、中长期发展战略和远景战略、人才发展战略、市场拓展与品牌维护战略、核心竞争力打造，资源整合战略，合作与并购战略，未来持续发展战略等，为企业制定清晰的发展思路，从而为客户提供较为全面的服务，最后强化战略的执行和落地，确保公司按既定发展战略不断前进。
[Abstract]:As early as the beginning of the 20th century, Drucker, a famous American management master, predicted that "in ten to fifteen years, any enterprise should outsource work that only does backstage support and does not create turnover". At present, if the vast number of domestic enterprises carry out information construction on their own, there will inevitably be problems such as repeated investment, waste of resources, low operational efficiency, etc., and they will inevitably face the problem of interworking with other enterprise systems. There will be high costs. By outsourcing the information business to the professional IT service enterprises, it can effectively promote the professional division of labor and cooperation within the enterprise business, concentrate the advantage resources, improve the core business competitiveness, and reduce the information input. At the same time, the professional IT service outsourcing provider of advanced information technology into the majority of enterprises. H Company is a professional IT service provider for software development, system integration, IT planning and consulting services, IT operations and maintenance services and other information products development. The company is committed to information research and development, implementation and promotion of applications, With more than ten years of experience in the implementation of manufacturing industry and government information construction project, with a higher level of IT professional service capacity and deep accumulation of technology. Based on the theory of strategic management and the background of manufacturing industry, this paper analyzes the development strategy of IT service outsourcing in H Company. Through the full investigation and interview of the management of H Company, the relevant personnel of various business departments and so on, after mastering a lot of firsthand data, using PEST analysis method, EFE and IFE matrix to analyze the external macro environment, the industry environment, The internal capability factors of H Company are analyzed by SWOT analysis. The main advantages and disadvantages, opportunities and threats faced by H Company are analyzed. This paper analyzes the business and product combination of H Company by using GE analysis method, clarifies the company's strategic objectives, business development, and formulates the strategic implementation measures, mainly including the overall strategy, the medium and long term development strategy and the long-term strategy. Talent development strategy, market expansion and brand maintenance strategy, core competitiveness building, resource integration strategy, cooperation and merger strategy, future sustainable development strategy, etc. In order to provide customers with a more comprehensive service, and finally strengthen the implementation and landing of the strategy to ensure that the company in accordance with the established development strategy.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719;F426.672

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