创业管理视角下体质健康服务企业的成长管理
发布时间：2018-12-19 07:16
【摘要】：党的十六大确立了全面建设小康社会的奋斗目标,提出了形成比较完善的全民健身体系的任务,这使得全民健身体系成为量化评价中国特色社会发展的重要指标。国民体质监测服务体系作为科学衡量国民体质健康水平的量化依据,构成了全民健身体系的重要内容。 在当前开展的体质监测工作中,存在着大批科研及康复训练设备供应商,他们为体质监测服务的硬件支撑。但当前国内市场上提供的体质健康检测设备大多仅限于提供测试结果,这些结果对于非专业人员毫无意义,人们更需要在测试结果基础上的健康评估,并针对评估制定针对性的干预方案。在体育科研方面,越来越多的用户提出了体质健康测评的科学化、标准化、个性化要求。面对市场对上述服务的需求,一批以提供体质健康测评软件服务的创业公司相继成立,这些创业企业提供的软件都够系统地将体质测评结果统一起来,并根据结果给出运动、营养干预处方,这些服务都大大提高了体质健康服务水平。 体质健康服务市场在中国仍处于新兴阶段,市场中存在着很多不确定性,体质健康服务创业企业都在探索发展着,作为创业企业除了面临市场竞争淘汰的风险,自身成长过程中的战略选择及危机应对是其能否生存的关键,他们的成长需要理论指导。创业管理学是从战略管理学中分离出的学科,主要研究内容包括：创业主体、创业环境、创业模型、创业一般过程及创业企业的成长管理。 本文采用了理论与案例相结合的方法,立足于创业的微观主体-企业,从创业的一般过程与案例企业的创业过程相比较分析入手,进一步探讨了创业企业的成长管理,其包括创业企业的战略管理和危机管理两部分。战略管理方面,本文采用波特五力模型分析了中国体质健康服务市场的结构和竞争力,并结合新创企业战略特征,试图探索出体质健康服务创新企业适宜的战略选择。危机管理方面,本文主要探究了新创企业在初创期最易遇到的市场拓展危机,并给予应对策略,为体质健康服务创新企业的发展提供一些借鉴。
[Abstract]:The 16th National Congress of the Communist Party of China established the goal of building a well-off society in an all-round way, and put forward the task of forming a relatively perfect national fitness system, which makes the national fitness system an important index for the quantitative evaluation of the development of society with Chinese characteristics. The national physique monitoring service system, as a quantitative basis for the scientific measurement of the national physical health level, constitutes an important part of the national fitness system. In the current physique monitoring work, there are a large number of scientific research and rehabilitation training equipment suppliers, who provide hardware support for physique monitoring. But most of the current physical health testing devices available in the domestic market are limited to providing test results, which are meaningless to non-professionals, and people need health assessments based on the test results. Targeted intervention programs were developed for the evaluation. In sports scientific research, more and more users put forward the scientific, standardized and individualized requirements of physical health evaluation. In the face of the market demand for the above-mentioned services, a number of startups have been set up to provide health assessment software services. The software provided by these enterprises is sufficient to systematically unify the results of the physical fitness assessment and give the movement according to the results. Nutritional intervention prescriptions, these services have greatly improved the level of physical health services. The market of physique health service is still in a new stage in China, and there are many uncertainties in the market. The enterprise of physical health service is exploring and developing. Besides facing the risk of market competition and elimination, the enterprise is facing the risk of elimination of market competition. The strategic choice and crisis response in the process of their own growth are the key to their survival, and their growth needs theoretical guidance. Entrepreneurial management is a discipline separated from strategic management. The main research contents include entrepreneurial subject, entrepreneurial environment, entrepreneurial model, the general process of entrepreneurship and the growth and management of entrepreneurial enterprises. This paper adopts the method of combining theory with case, based on the micro subject of entrepreneurship-enterprise, starting with the comparative analysis of the general process of starting a business and the process of a case enterprise, and further discussing the growth management of a venture enterprise. It includes two parts: strategic management and crisis management. In terms of strategic management, this paper analyzes the structure and competitiveness of China's physique health service market by using Porter's five-force model, and tries to explore the appropriate strategic choice for the innovative enterprises of physical health service in combination with the strategic characteristics of the newly established enterprises. In the aspect of crisis management, this paper mainly probes into the market expansion crisis which is most likely to be encountered in the initial period of the newly established enterprises, and gives some countermeasures to provide some reference for the development of the innovative enterprises of physique health service.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;G80-05;F719
本文编号：2386586
[Abstract]:The 16th National Congress of the Communist Party of China established the goal of building a well-off society in an all-round way, and put forward the task of forming a relatively perfect national fitness system, which makes the national fitness system an important index for the quantitative evaluation of the development of society with Chinese characteristics. The national physique monitoring service system, as a quantitative basis for the scientific measurement of the national physical health level, constitutes an important part of the national fitness system. In the current physique monitoring work, there are a large number of scientific research and rehabilitation training equipment suppliers, who provide hardware support for physique monitoring. But most of the current physical health testing devices available in the domestic market are limited to providing test results, which are meaningless to non-professionals, and people need health assessments based on the test results. Targeted intervention programs were developed for the evaluation. In sports scientific research, more and more users put forward the scientific, standardized and individualized requirements of physical health evaluation. In the face of the market demand for the above-mentioned services, a number of startups have been set up to provide health assessment software services. The software provided by these enterprises is sufficient to systematically unify the results of the physical fitness assessment and give the movement according to the results. Nutritional intervention prescriptions, these services have greatly improved the level of physical health services. The market of physique health service is still in a new stage in China, and there are many uncertainties in the market. The enterprise of physical health service is exploring and developing. Besides facing the risk of market competition and elimination, the enterprise is facing the risk of elimination of market competition. The strategic choice and crisis response in the process of their own growth are the key to their survival, and their growth needs theoretical guidance. Entrepreneurial management is a discipline separated from strategic management. The main research contents include entrepreneurial subject, entrepreneurial environment, entrepreneurial model, the general process of entrepreneurship and the growth and management of entrepreneurial enterprises. This paper adopts the method of combining theory with case, based on the micro subject of entrepreneurship-enterprise, starting with the comparative analysis of the general process of starting a business and the process of a case enterprise, and further discussing the growth management of a venture enterprise. It includes two parts: strategic management and crisis management. In terms of strategic management, this paper analyzes the structure and competitiveness of China's physique health service market by using Porter's five-force model, and tries to explore the appropriate strategic choice for the innovative enterprises of physical health service in combination with the strategic characteristics of the newly established enterprises. In the aspect of crisis management, this paper mainly probes into the market expansion crisis which is most likely to be encountered in the initial period of the newly established enterprises, and gives some countermeasures to provide some reference for the development of the innovative enterprises of physique health service.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;G80-05;F719
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