泰国水疗酒店在健康管理发展趋势下的发展研究
发布时间：2022-02-10 11:46
本文旨在研究泰国水疗酒店在健康管理发展趋势下的发展研究。近些年来,世界在水疗行业发展已经迈出初步发展时期,步入中高端市场,特别是泰国做为中高端市场的代表国在世界享誉盛名。尤其是进入泰国旅游必不可少的就是享受泰式水疗。进入21世纪时期,泰国水疗泰国水疗是泰国服务业水疗按摩是泰国服务业强项之一,令各国游客趋之若鹜,为公认的水疗按摩的大国。泰式水疗按摩融合东、西方的水疗特色,又以传统的泰式按摩见长,在西方香熏按摩的基础上加入泰式香料,形成自己独特的水疗风格。水疗是泰国旅游业的一大特色,约占泰国旅游收入的40%,为了增加国家收入,泰国卫生部已制订政策,将国内水疗业服务标准提高到国际水平,使之具备国际竞争力。为此,在软件方面,卫生部将要求服务员至少掌握2门外语,以方便与客人沟通,即除英语外,还要懂日语或德语等;在硬件上,各水疗经营场所使用的相关器具和用品都必须达到严格的安全标准。预计今后水疗行业每年将给泰国带来约150亿泰铢的收入。而近些年来“健康、保健和休闲旅游”成为泰国向国际游客推出的新卖点,目前除了性价比良好的医疗服务、传统泰式按摩以外,别具特色的泰式水疗也日益受到游客们的青睐。泰国水疗按...
【文章来源】：哈尔滨工业大学黑龙江省211工程院校985工程院校
【文章页数】：108 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Chapter 1 Introduction
1.1 Introduction
1.1.1 Research background
1.1.2 Research Significance
1.2 Literature Review
1.2.1 Health Management
1.2.2 Spa Development
1.3 The Research contents and progress
1.3.1 Research Content
1.3.2 Methodology
1.3.3 Existing problems and anticipated problems of the studies
Chapter 2 Theoretical Analysis
2.1 Research Model and definition on variables
2.2 The relationship between development of the spa hotel and the performance ofthe spa hotel under the health management functions
2.3 The relationship between the spa hotel performance and the sales and profit
2.4 The relationship between sales and profit of the spa hotel and the spa development
2.5 The relationship between the performance of the spa and customer satisfaction
2.6 The relationship between customer satisfaction and the spa development
2.7 Summary
Chapter 3 Data Collection and Measurement
3.1 Questionnaire
3.2 Sample Group
3.3 Data collection tool
3.4 Data collection
3.5 Data analysis and Result
3.6 Hypothesis testing and result
3.7 Summary
Chapter 4 The Result
4.1 Reviews of results of the testing of the research hypotheses
4.2 Further investigation and research
4.3 Summary
Chapter 5 Suggestions for Spa and Hotel future Development
5.1 The Importance of Health Management
5.2 The importance of the development
5.3 The Adaption in Thailand and Outside of Thailand
5.4 Summary
Conclusion
结论
Reference
Appendix
Acknowledgement
Resume
本文编号：3618835
【文章来源】：哈尔滨工业大学黑龙江省211工程院校985工程院校
【文章页数】：108 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Chapter 1 Introduction
1.1 Introduction
1.1.1 Research background
1.1.2 Research Significance
1.2 Literature Review
1.2.1 Health Management
1.2.2 Spa Development
1.3 The Research contents and progress
1.3.1 Research Content
1.3.2 Methodology
1.3.3 Existing problems and anticipated problems of the studies
Chapter 2 Theoretical Analysis
2.1 Research Model and definition on variables
2.2 The relationship between development of the spa hotel and the performance ofthe spa hotel under the health management functions
2.3 The relationship between the spa hotel performance and the sales and profit
2.4 The relationship between sales and profit of the spa hotel and the spa development
2.5 The relationship between the performance of the spa and customer satisfaction
2.6 The relationship between customer satisfaction and the spa development
2.7 Summary
Chapter 3 Data Collection and Measurement
3.1 Questionnaire
3.2 Sample Group
3.3 Data collection tool
3.4 Data collection
3.5 Data analysis and Result
3.6 Hypothesis testing and result
3.7 Summary
Chapter 4 The Result
4.1 Reviews of results of the testing of the research hypotheses
4.2 Further investigation and research
4.3 Summary
Chapter 5 Suggestions for Spa and Hotel future Development
5.1 The Importance of Health Management
5.2 The importance of the development
5.3 The Adaption in Thailand and Outside of Thailand
5.4 Summary
Conclusion
结论
Reference
Appendix
Acknowledgement
Resume
本文编号：3618835
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