基于三元结构的服装品牌色彩管理研究

发布时间：2018-01-14 16:25

本文关键词：基于三元结构的服装品牌色彩管理研究　出处：《毛纺科技》2015年11期 　论文类型：期刊论文

【摘要】：针对服装品牌化的发展趋势,以及相关企业在进行产品开发过程中面临的色彩设计因素繁杂和缺乏理性指导原则的问题,结合实际的品牌问卷调研,对其色彩设计因素进行深入的分析研究。利用结构理论,引申到服装色彩管理研究中,总结出色彩设计因素的三元结构论,即以人为本的个性诉求、以事为主的服饰诉求和以物为重的环境诉求,并系统全面地分析各因素之间的内在关联;依据三元结构及其关系,归纳了以男士商务装为例的色彩管理IDS原则,提出交叉状态、互反状态以及循环状态的三大态势,为品牌有效规避色彩设计因素含混不清而导致的产品缺陷及设计成本增加的风险指明了方向。
[Abstract]:In view of the trend of clothing brand development and the complex factors of color design and lack of rational guiding principles faced by related enterprises in the process of product development, combined with the actual brand questionnaire survey. Based on the theory of structure, it is extended to the study of color management of clothing, and the ternary structure theory of color design is summarized, that is, the personality demand of people-oriented. The demands of dress and environment, which are mainly about things, and the demands of environment, and systematically and comprehensively analyze the internal relations among the various factors; According to the ternary structure and its relationship, this paper sums up the IDS principle of color management based on the example of men's business dress, and puts forward three trends of cross state, reciprocal state and cyclic state. It points out the direction for the brand to avoid the product defects caused by ambiguous color design factors and the risk of increasing design cost.
【作者单位】：青岛科技大学艺术学院;
【基金】：山东省艺术科学重点课题(项目编号:2013372)
【分类号】：TS941.11;F426.86
【正文快照】： 作为品牌化的发展趋势,服装注重原创的色彩设计已是当务之急,要设计出引领世界潮流的服装,就必须形成具有本土特色和理性的色彩管理规范[1]。色彩管理规范和原则是成就设计产品的关键,更是品牌原创灵感的不竭源泉。我国服装品牌在色彩设计上鲜有突破,其劣势主要在于缺乏自主创

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