SL管件公司核心竞争力研究

发布时间：2018-02-09 08:03

本文关键词： 管件公司核心竞争力竞争优势　出处：《中国石油大学(华东)》2014年硕士论文　论文类型：学位论文

【摘要】：企业在市场中形成的竞争优势,得益于企业的核心竞争力的建设。企业要在信息化条件下做大做强,保持长期的竞争优势,就要完善管理创新机制、提升技术研发能力等。伴随着页岩气革命的发展和中国城市化进程的加快,各种管网建设迎来了繁荣期,管件行业的发展也进入了高速增长期。SL管件公司在勇闯国内市场中,初步形成了自身的核心竞争力。面对规模的扩大、新市场的开拓,哪些因素促进了自身的竞争优势,哪些因素制约了公司的发展,都是SL管件公司所要探究的话题。SL管件公司是鲁北地区最大的管件制造企业,立足于胜利油田市场,积极拓展国内市场,是国内少数几家能生产高端管件的企业之一。本文采用波特五力竞争分析法、SWOT矩阵、德尔菲法和模糊综合评价法等研究工具和方法,根据SL管件公司发展现状对公司核心竞争力进行分析,总结出公司核心竞争力的水平。本文在公司核心竞争力影响因素分析和模糊综合评价的基础上,针对性提出了提升SL管件公司核心竞争力的四个对策,期望对公司未来的发展提供战略决策参考,有助于实现公司发展目标。
[Abstract]:The competitive advantage that the enterprise forms in the market benefits from the construction of the core competence of the enterprise. In order to make the enterprise bigger and stronger under the condition of information, and to maintain the long-term competitive advantage, it is necessary to perfect the management innovation mechanism. With the development of the shale gas revolution and the acceleration of China's urbanization process, the construction of various pipe networks has ushered in a prosperous period, and the development of the pipe fittings industry has also entered the period of rapid growth. SL pipe fittings companies have entered the domestic market bravely. In the face of the expansion of scale, the development of new markets, what factors have promoted their own competitive advantage, which factors have restricted the development of the company, All are the topics to be explored by SL Pipe fittings Company. SL Pipe fittings Company is the largest manufacturer of pipe fittings in northern Shandong Province. It is based on the Shengli Oilfield market and actively develops the domestic market. It is one of the few enterprises in our country that can produce high-end pipe fittings. In this paper, we use Porter's five-force competitive analysis method to analyze SWOT matrix, Delphi method and fuzzy comprehensive evaluation method and other research tools and methods. According to the development situation of SL pipe fittings company, this paper analyzes the core competence of the company and summarizes the level of the core competence of the company. This paper analyzes the influencing factors and fuzzy comprehensive evaluation of the core competence of the company. This paper puts forward four countermeasures to enhance the core competitiveness of SL pipe fittings company, hoping to provide strategic decision reference for the future development of the company and help to realize the development goal of the company.
【学位授予单位】：中国石油大学(华东)
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.22;F271

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