A电力设备制造企业发展战略研究

发布时间：2018-03-06 06:37

本文选题：电力设备制造企业　切入点：环境分析　出处：《湖南工业大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着电力行业的快速发展以及人们生活水平的提高,电力设备制造企业得到了前所未有的发展。由于企业受政策法律、经济、社会、技术、行业竞争等外部环境和内部资源实力变化的影响,使得企业在发展过程中会面临许多的机遇与挑战。对于电力设备企业而言,只有根据环境的变化,制定符合公司特点的发展战略,才能够抓住机会,促进企业的可持续发展。A公司是一家从事电力设备制造的民营企业,在行业内的市场竞争中占有一定的优势。经过多年的发展经营,公司的业务范围以及业务规模得到了快速的发展。本文将以A公司为具体研究对象,研究电力设备制造企业应当如何制定相应的发展战略。文章首先对企业战略管理相关的知识和理论做了阐述,为后文的研究做了理论铺垫;其次,综合运用PEST分析法、波特五力分析法、SWOT分析法对公司内外部环境进行了分析,为公司战略的定位和选择打下基础;接着在内外部环境状况分析和SWOT整合分析的基础上,为公司选择了两大发展战略:基于战略目标的多元化发展战略和基于战略目标的自主创新发展战略;最后为了保证公司发展战略的顺利实施,提出了相应的保障措施。
[Abstract]:With the rapid development of the electric power industry and the improvement of people's living standard, the electric power equipment manufacturing enterprises have got unprecedented development. Because of the policy, the law, the economy, the society, the technology, The influence of external environment and internal resource strength changes, such as industry competition, makes enterprises face many opportunities and challenges in the process of development. For electric power equipment enterprises, only according to the changes of the environment, Only by formulating a development strategy that conforms to the characteristics of the company can we seize the opportunity to promote the sustainable development of the enterprise. A company is a private enterprise engaged in the manufacture of electric power equipment. After years of development and operation, the business scope and business scale of the company have been rapidly developed. This paper will take A Company as the specific research object. This paper studies how to formulate the corresponding development strategy for electric power equipment manufacturing enterprises. Firstly, this paper expounds the related knowledge and theory of enterprise strategic management, and makes a theoretical foundation for the later research. Secondly, it synthetically applies PEST analysis method. Porter's five-force analysis method and SWOT analysis method analyze the internal and external environment of the company, lay a foundation for the positioning and selection of the company's strategy, and then, on the basis of the analysis of the internal and external environment situation and the SWOT integration analysis, This paper chooses two development strategies for the company: the diversified development strategy based on the strategic goal and the independent innovation development strategy based on the strategic goal, and finally, in order to ensure the smooth implementation of the company's development strategy, the corresponding safeguard measures are put forward.
【学位授予单位】：湖南工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.6;F272

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