西子电梯公司产品战略研究

发布时间：2018-03-06 20:05

本文选题：企业战略　切入点：产品结构　出处：《上海外国语大学》2014年硕士论文　论文类型：学位论文

【摘要】：改革开放以来，中国经济高速发展的同时基础建设投资巨大，与之相关的行业也获得巨大的发展。2012年中国电梯产量达到60万台的历史新高，占全球总量60%，电梯运行存量达250万台，中国已成为名副其实的电梯制造和使用大国。但中国每千人电梯拥有量约1.6台，是世界人均拥有量的二分之一，是发达国家人均拥有量的十分之一，显示中国电梯业仍具广阔发展空间。中国电梯业作为中国对外开放最早的行业，自1980年起，国内较大的电梯企业都与美国奥的斯、日本三菱、瑞士迅达等外资品牌进行合作。外资品牌在进入中国初期，以其自身的技术、品牌优势和所享有的税收优惠等待遇，迅速垄断了国内电梯市场。西子电梯作为一家本土电梯制造企业，公司以年产值200多亿跻身中国企业500强，创造了节能电梯、电梯部件、立体车库业务全国第一，电扶梯业务全球第一的佳绩。企业走出了一条运用国际资本和高新技术嫁接改造，提升传统制造业的成功之路。无论是中国电梯产业发展历程还是西子电梯公司的成功业绩在国内制造业都具有典型意义。本文在对中国电梯整梯产业和零部件产业发展现状进行分析的基础上，，运用企业产品战略相关理论，从产品战略规划的一般性分析、产品战略演变模型到产品战略调整与企业的成长，对西子电梯公司的产品战略规划进行剖析论证。文章同时对西子电梯公司产品战略决策要素、战略实施过程以及企业发展愿景进行分析，对比西子电梯从单纯依赖电梯整梯到布局电梯核心部件的战略成果与长远意义。本文的研究成果对其他面临外资品牌侵蚀的本土制造企业如何进行产品战略规划，产品战略规划如何协同企业生存发展等决策具有一定的借鉴意义。
[Abstract]:Since the reform and opening up, China's economy has been developing at a high speed, while its infrastructure investment has been huge, and the related industries have also made great progress. In 2012, the output of Chinese elevators reached a record high of 600,000 units. China has become a truly large country in elevator manufacturing and use. But China owns about 1. 6 elevators per 1, 000 people, which is 1/2 of the world's per capita ownership. It is 1/10 of the per capita ownership in developed countries, indicating that China's elevator industry still has broad scope for development. As the earliest open industry in China, since 1980, large domestic elevator enterprises have been working with Otis in the United States. Japanese Mitsubishi, Swiss Schindler and other foreign brands cooperate. Foreign brands in the early stage of entering China, with their own technology, brand advantages and enjoy tax concessions and other treatment, Xizi Elevator, as a local elevator manufacturer, ranks among the top 500 Chinese enterprises with an annual output value of more than 20 billion, and has created energy-saving elevators, elevator components, and three-dimensional garage business first in the country. Escalator business in the world's number one achievement. The enterprise out of a use of international capital and high-tech grafting transformation, Both the development process of Chinese elevator industry and the successful performance of Xizi Elevator Company are of typical significance in the domestic manufacturing industry. Based on the analysis of the present situation of elevator whole ladder industry and parts industry in China, this paper makes a general analysis of product strategic planning by using the relevant theories of enterprise product strategy. Product strategy evolution model, product strategy adjustment and enterprise growth, analyze and demonstrate the product strategic planning of Xizi Elevator Company. At the same time, the article analyzes the product strategic decision elements of Xizi Elevator Company. The strategy implementation process and enterprise development vision are analyzed, Comparing the strategic achievement and long-term significance of Xizi elevator from relying solely on elevator whole ladder to distributing elevator core parts. The research results in this paper are how to carry out product strategic planning for other local manufacturing enterprises facing the erosion of foreign brands. Product strategic planning how to cooperate with enterprise survival and development decision has certain reference significance.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.4

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