ZBYF实业有限责任公司企业战略转型及实践研究

发布时间：2018-03-30 00:30

本文选题：资源型企业　切入点：企业转型　出处：《天津大学》2014年硕士论文

【摘要】：ZBYF实业有限责任公司坐落于古老的齐国帝都——淄博,一个依赖资源开发起步、以重化工业为主的工业城市,而ZBYF实业有限责任公司的前身是一个依靠煤矿发展的资源型国营企业。在经济社会发展进程中,由于长期开发而导致资源枯竭、环境污染严重等问题已经严重制约和影响了ZBYF实业有限责任公司的可持续发展。本文主要研究在经济不断发展和市场环境不断变化的条件下,资源型企业实施战略转型的必要性和转型的路径,并对其转型过程的效果进行相应的评估。本文的研究对象是ZBYF实业有限责任公司,该公司从2006年开始转型,目前已经涉及到晶体产品的制造和物流业。本文通过对资源型企业、企业转型以及发展战略相关文献的梳理,结合调研所收集的数据,借助PEST分析法、竞争五力模型分析法、SWOT分析法、层次分析法对ZBYF实业有限责任公司的内部环境和外部环境进行了详细而深入的分析,得到ZBYF实业有限责任公司自身的优势和劣势以及公司口前发展所面临的机会和威胁。在此基础上对ZBYF实业有限责任公司的转型发展战略进行了梳理,制定了备选方案,结合公司的实际情况提出了适合于公司战略转型发展的最优方案。该战略的提出对ZBYF实业有限责任公司的转型具有指导性的现实意义,有助于ZBYF实业有限责任公司今后的发展,对其他资源型企业的转型也提供了参考。通过研究得到：ZBYF实业有限责任公司的转型是非常必要的,目前所实施的转型战略是有效果的,但是还是需要继续完善并不断提高自身的竞争力。
[Abstract]:ZBYF Industrial Co., Ltd. is located in the ancient Qiguo Didu-Zibo, a resource-dependent development started, mainly heavy chemical industry industrial city, The predecessor of ZBYF Industrial Co., Ltd. is a resource-based state-owned enterprise which depends on the development of coal mines. In the process of economic and social development, the long-term development of the company has resulted in the depletion of resources. Serious environmental pollution has seriously restricted and affected the sustainable development of ZBYF Industrial Co., Ltd. The necessity and path of the strategic transformation of resource-based enterprises, and the corresponding evaluation of the effect of the transformation process. The research object of this paper is ZBYF Industry Co., Ltd., which began to transform in 2006. At present, it has been involved in the manufacture of crystal products and the logistics industry. This paper combs the related documents of resource-based enterprises, enterprise transformation and development strategy, and combines the data collected by the investigation, with the help of PEST analysis. The competition five forces model analysis method and the analytic hierarchy process have carried on the detailed and thorough analysis to the ZBYF industry limited liability company's internal environment and the external environment. The advantages and disadvantages of ZBYF Industrial Co., Ltd. and the opportunities and threats faced by the development of ZBYF Industrial Co., Ltd., are obtained. On this basis, the transformation and development strategy of ZBYF Industrial Co., Ltd. is combed, and the alternative scheme is formulated. Combined with the actual situation of the company, this paper puts forward the optimal scheme suitable for the strategic transformation and development of the company. The proposal of the strategy has guiding practical significance for the transformation of the ZBYF Industrial Co., Ltd., and is helpful to the future development of the ZBYF Industrial Co., Ltd. It also provides a reference for the transformation of other resource-based enterprises. It is very necessary to find out that the transformation of the company is very necessary through the research. The transformation strategy implemented at present is effective. But still need to continue to improve and constantly improve their competitiveness.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.21

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