宝马集团向华晨宝马技术转移案例研究

发布时间：2018-04-05 18:54

本文选题：跨国公司　切入点：技术转移　出处：《东北大学》2014年硕士论文

【摘要】：随着改革开放政策的推行与深化,跨国公司大量涌进中国大陆,90年代以来,中国一直是吸引外商投资最多的发展中国家,并仅次于美国成为世界第二大外商投资东道国,跨国公司对中国经济的影响日益显著。发展中国家存在资本不足,而且还缺乏必要的科学技术知识,这后一点比起资本不足来更是经济发展的障碍。因此,发展中国家很重视国际经济技术合作,积极利用国际技术转移,引进与消化、吸收并重,并在此基础上加快自己的科学技术研究,以尽早赶上世界先进水平。由于跨国公司与东道国的技术输出和引进的动机不同,在技术转移的过程中,二者之间必然会产生相互的影响和一定的利益冲突。如何利用二者之间的关联,使东道国能够更为合理有效地引进跨国公司的先进技术以推动其技术进步,是一个值得深入研究的问题。本文在国际技术转移的现有理论基础上,以华晨宝马的发展历程为研究主线,分三个阶段介绍了华晨宝马的发展历程,主要描述在华晨宝马的发展过程中宝马集团对华晨宝马技术转移的具体表现,华晨宝马通过技术引进,吸收和技术进步与创新,提高了市场占有率,而宝马集团始终以利益最大化为目的,降低成本,实现产品和人员本土化,从而获取高额的利润；接着,对宝马集团向华晨宝马技术转移的动因及其引进方式和成效进行分析,宝马集团向华晨宝马技术转移的动机是始终保持一致的,不同阶段的技术转移策略和选择方式是在不同的经济,市场和华晨宝马的吸收能力的条件下体现的,验证了技术转移理论在华晨宝马发展过程中的实际应用。在不同的社会经济环境下,面对市场的竞争和压力,宝马集团在向华晨宝马进行技术转移的过程中将宝马成熟的车型技术转移给了华晨宝马再到自主品牌的诞生,体现出宝马集团在转移动因和方式上的不同的变化。本文的研究对企业的在选择技术转移的动机和方式等方面具有理论和实践的指导意义。
[Abstract]:With the implementation and deepening of the policy of reform and opening up, multinational corporations have poured into mainland China in large numbers since the 1990s, China has been the developing country that attracts the most foreign investment, and only the United States has become the second largest host country of foreign investment in the world.The impact of multinational corporations on China's economy is becoming increasingly significant.There is a shortage of capital and the necessary scientific and technological knowledge in developing countries. This latter point is an obstacle to economic development than lack of capital.Therefore, developing countries attach great importance to international economic and technological cooperation, actively utilize international technology transfer, import and digest, absorb equal emphasis, and on this basis accelerate their own scientific and technological research, so as to catch up with the advanced level of the world as soon as possible.Due to the different motives of technology export and import between multinational corporations and host countries, in the process of technology transfer, there will inevitably be mutual influence and certain conflicts of interest between them.How to make use of the relationship between the two to enable the host country to introduce the advanced technology of multinational corporations more reasonably and effectively in order to promote its technological progress is a problem worth further study.On the basis of the existing theory of international technology transfer, this paper introduces the development course of brilliance BMW in three stages, taking the development course of brilliance BMW as the main line of study.This paper mainly describes the concrete performance of the BMW Group in the development of brilliance BMW. Brilliance BMW has increased its market share through the introduction, absorption and technological progress and innovation of technology.The BMW Group always aims to maximize benefits, reduce costs, realize localization of products and personnel, and thus obtain high profits. Then, the motivation of technology transfer from BMW Group to brilliance BMW, as well as the ways and effects of its introduction are analyzed.BMW Group's motivation for technology transfer to brilliance BMW has always been consistent, and the different stages of technology transfer strategies and options are reflected in different economies, markets, and brilliance BMW's absorptive capacity.The practical application of technology transfer theory in the development of brilliance BMW is verified.In different social and economic environments, in the face of market competition and pressure, during the process of technology transfer to brilliance BMW, BMW's mature model technology was transferred to brilliance BMW and then to the birth of its own brand.Reflects the BMW Group in the transfer of motivation and different ways of change.The research in this paper has theoretical and practical significance for enterprises to choose the motivation and mode of technology transfer.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.1;F426.471

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