互联网时代CH公司的创新战略研究

发布时间：2018-04-11 04:11

本文选题：传统制造企业 + 互联网　；参考：《电子科技大学》2014年硕士论文

【摘要】：互联网时代的来临,带来了巨大的挑战,同时也孕育在巨大的机会。与传统的商业时代不同,互联网时代的商业宗旨是为顾客提供全套解决方案,其商业逻辑都建立在用户群体的基础之上,瞬息万变的同时还充满了跨界竞争与行业融合。在这样的大背景下,本文以中国传统家电制造企业的代表—CH公司为研究对象,就传统家电制造企业的生存状况进行分析,就互联网时代对于技术创新和商业模式创新的具体要求进行探索。并结合CH公司的实际情况,通过SWOT等战略分析工具,得出以“技术创新和商业模式创新”相结合的创新战略的解决思路。本文首先介绍了CH公司的技术创新发展历史,说明了技术创新对于CH公司发展的作用以及重要性,同时,通过对于成功企业的商业模式的研究,阐明了在互联网时代商业模式的重要性和必要性。然后,通过对CH公司的自身优劣势和外部环境的分析,明确提出CH公司的后续发展战略--发挥技术创新优势和商业机会发掘相结合的智能战略。并通过对CH公司在产业智能化方面技术创新路径和商业模式创新路径的探讨,明确后续CH公司的智能战略的发展步骤,即在大力加强终端产品的智能化水平的同时,加强各个产品终端的智能化协同,以形成“智能家庭”系统,并在“智能家庭”的基础上,通过大数据挖掘和协调,实现“智慧小区”以及“智慧城市”的终极商业目标。最后,就如何实现CH公司智能战略的组织保障进行设计,以打造能力平台和实行产品经理负责制为主要举措,通过改善创新环境,为实现公司应对互联网时代所需要的快速反应进行组织落实和制度匹配。通过实施智能战略,CH公司将实现产品的多终端协同,聚集用户数量,培养用户习惯,实现产品和商业模式的创新,在三~五年内实现成为国内智能家电领导品牌的战略目标。
[Abstract]:The advent of the Internet age has brought great challenges, but also gestated in great opportunities.Different from the traditional business age, the business purpose of the Internet age is to provide customers with a complete solution. Its business logic is based on the user group, and it is also full of cross-border competition and industry convergence.Under this background, this paper takes the representative of Chinese traditional home appliance manufacturing enterprise-Ch company as the research object, carries on the analysis to the survival condition of the traditional home appliance manufacturing enterprise.This paper explores the specific requirements for technological innovation and business model innovation in the Internet era.Combined with the actual situation of Ch Company, through the strategic analysis tools such as SWOT, this paper puts forward the solution of the innovation strategy combining "technology innovation and business model innovation".This paper first introduces the history of technological innovation in Ch Company, and explains the role and importance of technological innovation in Ch Company's development. At the same time, through the research on the business model of successful enterprises,This paper expounds the importance and necessity of business model in the internet age.Then, through the analysis of the advantages and disadvantages of Ch company and the external environment, the paper puts forward the following development strategy of Ch company, which combines the advantages of technological innovation with the exploitation of business opportunities.Through the discussion of technological innovation path and business model innovation path of Ch Company in industrial intelligence, the following steps of Ch company's intelligent strategy are clarified, that is, to strengthen the intelligent level of terminal product at the same time,In order to form "intelligent family" system, and on the basis of "intelligent family", the ultimate commercial goal of "intelligent community" and "intelligent city" can be realized through big data's excavation and coordination.Finally, how to realize the organizational guarantee of Ch company's intelligent strategy is designed to build the capability platform and implement the product manager responsibility system as the main measure, through improving the innovation environment,In order to achieve the company response to the needs of the Internet era of rapid response to the organizational implementation and institutional matching.Through the implementation of intelligent strategy, the company will realize multi-terminal cooperation of products, gather the number of users, cultivate user habits, realize the innovation of products and business models, and achieve the strategic goal of becoming the leading brand of intelligent household appliances in China within three to five years.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.6

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