小微企业Y公司成长战略研究

发布时间：2018-04-18 04:20

本文选题：小微企业 + 成长战略　；参考：《扬州大学》2014年硕士论文

【摘要】：自改革开放以来,小微企业发展迅速。小微企业在我国经济发展过程中扮演着越来越重要的角色,成为推动当今经济社会发展的重要力量。同时,受到国际经济疲软、国内宏观经济调控政策及小微企业自身弱点的影响,我国相当一部分小微企业面临订单少、融资困难、用工荒、生产资料和生产要素价格上涨等生存困境,不少企业纷纷破产倒闭。小微企业如何正确识别自身成长过程中的优势和劣势,依靠有利因素,避开不利因素,实现其健康快速发展。这是摆在大多数小微企业面前的问题。本文通过对小微企业的相关理论、企业战略理论、企业成长理论等相关理论的研究,寻找小微企业发展的规律。本文通过对案例企业——Y公司的实地调研,依据文献理论研究与实际案例分析相结合,通过对Y公司外部环境与内部环境的分析,借助SWOT分析工具,对Y公司发展战略进行了比较全面的研究。本文通过对Y公司自身有限的资源以及所处的外部环境,给出Y公司建议性发展战略：发展优势产品,实施产品差异化战略；实施以一体化联盟战略,增加市场份额。在短期内实现本地区行业内的领先地位。通过本文对小微企业Y公司的研究,希望能有如下现实意义：第一,有助于Y公司更详细地分析所处的环境,掌握本企业所处环境中的机会与威胁,也有助于Y公司了解自身的优势与劣势,扬长避短,把握好发展机会,提高自身运营的综合能力。第二,为同类型小微企业,社会中介,咨询服务机构提供小微企业成长战略实例,对于帮助他们判断和制定成长战略具有借鉴意义。第三,政府部门可以据此对小微企业的成长做一个整体的判断,制定并落实支持小微企业成长的相关政策和方针,帮助小微企业在成长过程中遇到的政策性威胁,引导小微企业把握发展机会,提高抗风险能力,营造一个积极良好的政策环境,促进小微企业的整体发展。
[Abstract]:Since the reform and opening up, small and micro enterprises have developed rapidly.Small and micro enterprises play a more and more important role in the process of economic development in China and become an important force to promote the economic and social development.At the same time, affected by the weak international economy, domestic macroeconomic control policies and the weakness of small and micro enterprises themselves, quite a number of small and micro enterprises in China are facing low orders, difficulties in financing, and labor shortage.Means of production and factors of production price rise and other survival difficulties, many enterprises have gone bankrupt.How to correctly identify the advantages and disadvantages in the growth process of small and micro enterprises, rely on the favorable factors, avoid the adverse factors, and realize their healthy and rapid development.This is the problem facing most small and micro enterprises.In this paper, the relevant theories of small and micro enterprises, enterprise strategy theory, enterprise growth theory and other related theories are studied to find the law of the development of small and micro enterprises.Through the field investigation of the case enterprise Y Company, combining the literature theory research with the actual case analysis, through the analysis of the external environment and the internal environment of Y Company, with the help of the SWOT analysis tool,The development strategy of Y Company is studied comprehensively.Based on the limited resources and external environment of Y Company, this paper gives Y Company's suggested development strategy: developing superior products, implementing product differentiation strategy, implementing integration alliance strategy and increasing market share.In the short term to achieve the leading position in the region industry.Through the research of small and micro enterprise Y Company, we hope to have the following practical significance: first, it is helpful for Y Company to analyze the environment in more detail, and to grasp the opportunities and threats in the enterprise environment.It is also helpful for Y Company to understand its own strengths and weaknesses, exploit its strengths and circumvent its weaknesses, grasp the development opportunities and improve its comprehensive ability of operation.Secondly, providing examples of small and micro enterprises' growth strategy for the same type of small and micro enterprises, social intermediary and consulting service organizations, which can help them to judge and formulate the growth strategy.Third, government departments can make an overall judgment on the growth of small and micro enterprises, formulate and implement relevant policies and guidelines to support the growth of small and micro enterprises, and help small and micro enterprises encounter policy threats in the process of growth.To guide the small and micro enterprises to grasp the development opportunities, to improve the ability to resist risks, to create a positive and good policy environment, and to promote the overall development of small and micro enterprises.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.81

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