传统媒体与新媒体融合发展对电网企业品牌传播的启示

发布时间：2018-04-22 14:46

  本文选题：传统媒体 + 融合发展　； 参考：《国网技术学院学报》2015年06期

【摘要】：当前,"互联网+"、新媒体、移动技术已经成为了当今的热门词汇,传统媒体与新媒体的共存、竞争、发展、融合也日益白热化。关系国计民生的电网企业,承担着为经济社会发展提供电力保障的重要职责,一直倍受社会公众的高度关注,其形象塑造与品牌传播也要顺应时代发展,在传统媒体与新媒体的传播中探索新思维和新方法。
[Abstract]:At present, "Internet", new media, mobile technology has become a hot word today, the coexistence, competition, development and integration of traditional media and new media are increasingly intense. The power grid enterprises, which are related to the national economy and the people's livelihood, bear the important responsibility of providing power security for the economic and social development, and have been highly concerned by the public, and their image creation and brand communication should also conform to the development of the times. Explore new ideas and methods in the communication of traditional media and new media.
【作者单位】： 国网山东省电力公司;
【分类号】：F273.2;F426.61
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本文编号：1787709