统筹国内外两个市场的天生国际化企业持续成长研究——基于奥马电器的案例分析

发布时间：2018-05-15 00:43

本文选题：天生国际化企业 + 国内外市场　；参考：《经济与管理研究》2015年10期

【摘要】：本文通过案例研究,探讨天生国际化企业在多变环境中基于国内外两个市场采取战略,实现快速和高效的持续成长的过程。分别针对国内外市场分析其在不同成长阶段的战略实施、资源能力构建和经营绩效的关系。研究发现:企业通过国外原始设计制造(ODM)实现国际化扩展,能有效促进其技术、制造与管理能力的提升与资源积累;而在国内市场则通过向自有品牌制造(OBM)发展、全产业链延伸、资本筹集获取持续成长的重要资源。提炼出天生国际化企业统筹国内外两个市场的持续成长的整合框架。并在此基础上进一步探讨天生国际化企业如何利用国内外两个市场的互动促进、协同发展,以及成长过程中的企业家精神等关键因素。
[Abstract]:In this paper, a case study is conducted to explore the process of fast and efficient sustainable growth based on the strategy of two markets at home and abroad in the changeable environment. The relationship between the strategic implementation of the different growth stages, the construction of resource capacity and the performance of business performance are analyzed respectively. Foreign original design and manufacture (ODM) is an international expansion, which can effectively promote its technology, improve the manufacturing and management ability and accumulate resources. In the domestic market, the development of OBM, the whole industry chain extension, the capital raising to obtain the heavy resources for sustainable growth, and the extraction of two natural international enterprises as a whole at home and abroad. On the basis of the integrated framework of the continuous growth of the market, we further explore the key factors such as how innate internationalized enterprises make use of the interaction between the two markets at home and abroad, the synergy development, and the entrepreneurial spirit in the process of growth.

【作者单位】：中山大学管理学院;
【基金】：教育部哲学社会科学研究后期资助项目“企业升级理论与中国实践”(14000-31910046) 广东省哲学社会科学“十一五”规划项目“金融危机与天生国际化企业战略灵活性研究”(090-12) 中山大学重大项目培育和新兴、交叉学科资助计划项目“跨产业升级的理论与实践研究”(13wkjc04)
【分类号】：F274;F426.6

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