北车海工公司发展战略研究

发布时间：2018-06-04 19:24

本文选题：船舶及海洋工程 + SWOT分析　；参考：《西南交通大学》2014年硕士论文

【摘要】：文章以北车船舶与海洋工程发展有限公司作为实证分析对象,其作为一个脱胎于传统轨道交通装备制造业的子企业,从一诞生就注定进入一个竞争异常惨烈的船舶与海工装备领域。所以深刻分析其内外环境,找准企业自身的优势与劣势,明确公司的核心竞争力,确定一个适合企业生存发展的切合实际的发展战略,并有效管理及实施这些战略,对北车海工公司来说是必须认真思考的一个课题,且具有至关重要的意义。本文的主要工作如下：首先,收集外部环境相关资料,包括政治、经济、文化及社会等等,完成企业宏观环境分析；同时,收集了大量船舶与海洋工程方面的数据与信息资料,应用波特“五力模型”对行业进行分析。其次,汇总并总结分析企业内部环境,涉及技术、人力资源、财务、股权结构等等,较为全面地定位了企业；重点关注企业实际状况,充分运用SWOT分析法,形成企业自己的分析矩阵。最后,前面的分析研究为寻求可能的战略选择提供了决策依据,文末有针对性地提出了公司的发展战略和实施保障措施。本论文的研究成果对北车海工公司分析、选择、实施发展战略具有指导意义,为相关企业提供了分析思路,具有参考价值。
[Abstract]:As an empirical analysis object, the paper takes the North car, ship and Ocean Engineering Development Co., Ltd. as a sub-enterprise which is born out of the equipment manufacturing industry of traditional rail transit. From its birth, it is destined to enter the field of ship and marine equipment, which is extremely competitive. So we deeply analyze its internal and external environment, find out the advantages and disadvantages of the enterprise itself, define the core competitiveness of the company, determine a practical development strategy suitable for the survival and development of the enterprise, and effectively manage and implement these strategies. It is a subject that must be considered seriously and has the vital significance to the North car Marine Engineering Company. The main work of this paper is as follows: first, collect the relevant information of external environment, including political, economic, cultural and social, etc., and complete the macro-environment analysis of enterprises; at the same time, collect a large number of data and information materials on ship and marine engineering. Using Porter's "five Force Model" to analyze the industry. Secondly, it summarizes and analyzes the internal environment of the enterprise, involving technology, human resources, finance, equity structure and so on, which comprehensively orientates the enterprise, focuses on the actual situation of the enterprise, and makes full use of the SWOT analysis method. Form the enterprise's own analysis matrix. Finally, the previous analysis and research provides the decision basis for the possible strategic choice, and puts forward the company's development strategy and implementation guarantee measures at the end of the paper. The research results of this paper are of guiding significance to the analysis, selection and implementation of the development strategy of Beiche Marine Engineering Company, and provide analysis ideas for related enterprises and have reference value.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.472

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