一汽—大众公司汽车产品自主研发流程研究
[Abstract]:With the increasingly fierce competition in the automobile market, the strategy of product research and development becomes more and more important. The FAW Volkswagen R & D system is gradually changing from business led to strategic leading, and is committed to building the strategic ability of independent research and development. The improvement of R & D capability is related to the future of the enterprise. One of the core work of the development ability is to build a set of the core work of R & D capability. Strong process support system and continuous optimization of its business processes.
The product development process of FAW Volkswagen is mainly from the transformation of the German Volkswagen product development process. For a long time, FAW Volkswagen only produces the mature mass model of the German Volkswagen. From the product development process, the main work is concentrated in the batch production preparation stage, and part of the task belongs to the batch development stage. As for the practical experience, the process of the batch development stage and the batch production preparation stage is quite perfect, the execution is better and the operation effect is good. However, for the independent research and development model project, although FAW Volkswagen has drawn on the experience of the German Volkswagen to develop the corresponding production process, but the process is too rough. In a lot of problems.
In this paper, the problems existing in the process of independent research and development of the new car model of FAW Volkswagen Company are discussed, and the corresponding countermeasures and solutions are put forward to optimize the independent research and development process system.
The main problems in the FAW Volkswagen new model development project are: the product development cycle is too long and the development cost is relatively high. Among them, the development cycle is long and the schedule delay is mainly two aspects: first, the plan and the design progress can not be completed on schedule; the two is due to the characteristics of the joint venture company, the independent research and development of the decision-making power and recognition of the parts The right to work is in the hands of the German Volkswagen, which leads to complex work process, which involves both domestic and German. The communication process is not ideal. The cost of development is high, on the one hand, the cost of the material itself exceeds the target. On the other hand, due to the project tardiness, frequent technical changes, the cost of development, the change of cost and life. On the one hand, the development phase of the project is dominated by R & D departments, and the participation of other professional departments is not high; on the other hand, there is no efficient communication and collaboration between departments as an organic whole.
The reasons for these problems are that the process of product development is not perfect enough; the organization structure of the product development project management organization is not detailed enough and the division of work is not clear enough; the project management in the process of new product development lacks the support of effective IT system.
To sum up, FAW Volkswagen must continuously develop its own R & D process system and constantly optimize its business processes in order to improve its R & D level.
Drawing on the mature development experience of the German public, refining the organization, making the division of work more clear, closer to the German mass organization, improving the efficiency of communication, reducing the cost of communication, and thus promoting the smooth realization of the product development project.
Scientific planning R & D team, enhancing R & D personnel's ability and accelerating R & D team building.
We should improve the mainstream of new product development projects, improve the process of the new product development projects in various functional fields, refine the professional micro process and supplement the guiding documents in the new product development projects.
Establish and improve all kinds of IT information system platform for curing process, use information technology, implement process through system, solidify people's work habits, through the support of information technology, the process system will be more rapid and effective in the formation and implementation effect.
Build a trial production and test center, build a professional vehicle proving ground, etc, and upgrade the technology development department based on product development.
In order to make the product development work more standardized and orderly, in order to make the product development work more standardized and orderly, in order to make the product development work more standardized and orderly, it will greatly reduce the failure of product design and development, and promote the speed of product research and development. The division should pay full attention to the standardization of product R & D process.
【学位授予单位】:吉林大学
【学位级别】:硕士
【学位授予年份】:2014
【分类号】:F426.471;F273.1
【相似文献】
相关期刊论文 前10条
1 吴文;一汽-大众:降成本不降标准[J];汽车维修;2005年09期
2 ;聚焦一汽-大众汽车有限公司轿车二厂[J];汽车工艺与材料;2005年01期
3 ;一汽-大众奥运体验场[J];南风窗;2008年09期
4 李方;;一汽-大众大力抓好服务技术人才培养[J];汽车维修;2008年08期
5 李方;;全面创新为企业注入生机和活力[J];汽车维修;2008年09期
6 张淼;;国内首个百万辆规划亮相一汽-大众[J];汽车维修;2009年09期
7 ;一汽-大众 大众的“2018”与“南方”[J];中国汽车界;2010年09期
8 文刀;;一汽-大众:地球上没有的标准?[J];产品可靠性报告;2010年10期
9 姜慧;;共建绿色环保体系 践行企业社会责任——一汽-大众举办2012节能环保活动[J];汽车工业研究;2012年07期
10 刘晓云;;一汽-大众:如何选择冠名节目?[J];成功营销;2013年11期
相关会议论文 前2条
1 ;一汽-大众建立第三方物流备件供应模式[A];中国物流与采购联合会会员通讯总第14期-32期(2002年1月-2003年1月)[C];2002年
2 李永钧;;华南车市新一轮“厮杀”[A];西南汽车信息:2010年上半年合刊[C];2010年
相关重要报纸文章 前10条
1 王 轩;一汽-大众1月销量创纪录[N];中国汽车报;2002年
2 于廉荣;一汽-大众业绩喜人[N];中国汽车报;2002年
3 纪永亮;一汽-大众[N];吉林日报;2003年
4 本报记者魏惠娟;2003年: 一汽-大众将用 三款车抵御竞争对手[N];中国经营报;2002年
5 ;一汽-大众:推动汽车节能环保 和谐促进发展[N];中国工业报;2006年
6 高斌;一汽-大众重谋王者之位[N];财经时报;2007年
7 蔡瑾;一汽-大众价格体制调整[N];经济参考报;2006年
8 韩彦;一汽-大众营销分权[N];经济观察报;2006年
9 韩彦;大众:重整复兴路[N];经济观察报;2006年
10 本报记者 丛刚;苏伟铭履新:一汽-大众变革营销[N];21世纪经济报道;2006年
相关硕士学位论文 前10条
1 赵艳红;R/3系统在一汽—大众的应用与研究[D];天津大学;2008年
2 王妍;一汽—大众汽车产品担保费最优规划与控制研究[D];吉林大学;2011年
3 张哲;一汽—大众索赔系统的改进[D];吉林大学;2007年
4 孙久文;一汽-大众总装车间人员优化配置方案设计[D];吉林大学;2005年
5 杨志军;一汽—大众汽车有限公司施行订单制销售模式的方案研究[D];吉林大学;2006年
6 霍剑鸿;一汽-大众公司自主研发战略研究[D];吉林大学;2005年
7 白泽腾;开迪为何兵败中国[D];吉林大学;2006年
8 王成慧;一汽—大众公司战略研究[D];吉林大学;2012年
9 万辉;一汽—大众汽车有限公司汇率交易风险管理研究[D];吉林大学;2009年
10 滕玉国;一汽—大众订单式产销模式分析[D];吉林大学;2008年
本文编号:2134801
本文链接:https://www.wllwen.com/jingjilunwen/gongyejingjilunwen/2134801.html