J钢铁集团发展战略研究

发布时间：2018-10-11 18:16

【摘要】：J钢铁集团是一家以钢铁为主业,兼营化工、酒店、房地产、贸易的跨行业集团公司。当前,受国家对钢铁行业宏观政策影响,调整产业结构、促进产业转型、治理产能过剩、环保节能治理成为钢铁企业面临的艰巨任务,钢铁行业生存环境不断恶化。另外,钢铁市场竞争也更加激烈,钢材价格不断下跌,导致利润空间逐年减少,钢铁行业步入微利时代。J钢铁集团作为中国钢铁行业的一员,面临如此严峻的市场环境,企业经营遇到了巨大挑战,钢铁主业销售收入利润率自2011年的3.34%下降至2013年的1.02%,下降了2.32%。针对集团现状寻求发展壮大之路,制定并实施发展战略,提高核心竞争力,实现可持续发展势在必行。本文运用企业战略管理相关理论以及企业发展战略研究的主要方法:PEST分析法、波特五种竞争力模型及SWOT分析法等,对J钢铁集团发展战略进行了研究。首先分析集团面临的外部环境,包括宏观环境、产业环境及市场环境分析,从而得出影响企业发展的机会和威胁;然后分析集团内部条件,明确企业发展的优势和劣势,并运用SWOT综合分析,为集团利用机会、发挥自身优势,规避威胁和自身劣势,制定适合集团实际情况的、切实可行的企业发展战略提供依据;最后结合集团使命、愿景及发展目标,制定出钢铁主业和非钢产业应采用的发展战略以及保障战略顺利实施的措施。正确制定企业发展战略是一个企业经营成功的关键,希望通过本文的研究分析,能够为集团制定发展战略提供依据,对以后的发展具有一定的参考意义。
[Abstract]:J Iron and Steel Group is a major iron and steel industry, chemical, hotel, real estate, trade cross-industry group company. At present, under the influence of national macro policy on iron and steel industry, adjusting industrial structure, promoting industrial transformation, managing overcapacity and environmental protection and energy saving are the arduous tasks faced by iron and steel enterprises, and the living environment of steel industry is getting worse and worse. In addition, the competition in the steel market is also becoming more intense. Steel prices are constantly falling, leading to a decrease in profit margins year by year, and the steel industry has entered an era of small profits. As a member of China's steel industry, J Iron and Steel Group is faced with such a severe market environment. Business has faced enormous challenges, with profit margins on sales falling from 3.34 percent in 2011 to 1.02 percent in 2013, down 2.32 percent. In view of the present situation of the group, it is imperative to make and implement the development strategy, improve the core competitiveness and realize the sustainable development. In this paper, the development strategy of J Iron and Steel Group is studied by using the relevant theories of enterprise strategic management and the main methods of enterprise development strategy research: PEST analysis, Porter's five competitive models and SWOT analysis. Firstly, it analyzes the external environment that the group faces, including the macro environment, industrial environment and market environment, so as to obtain the opportunities and threats that affect the development of the enterprise; then, the internal conditions of the group are analyzed to clarify the advantages and disadvantages of the development of the enterprise. And use SWOT comprehensive analysis for the group to make use of the opportunity, give play to its own advantages, avoid threats and disadvantages, and formulate a practical enterprise development strategy suitable for the actual situation of the group, and finally combined with the mission of the group, The development strategy and measures to ensure the smooth implementation of the strategy should be adopted in the main industry and non-steel industry. The correct formulation of the enterprise development strategy is the key to the success of an enterprise management. It is hoped that the research and analysis of this paper can provide the basis for the group to formulate the development strategy, and have a certain reference significance for the future development.
【学位授予单位】：河北科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F426.31

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