我国汽车行业上市公司竞争力评价分析

发布时间：2018-10-20 14:22

【摘要】：我国汽车产业经过半个多世纪的发展，已经成为了国民经济的支柱产业。从2009年开始，我国已经连续五年占据世界产销冠军，成为全球最大的汽车需求市场，2013年产销量双双突破了2000万辆，世界市场占有率超过20%。从汽车人均拥有量来看，我国和世界平均水平还有较大差距，我国的汽车市场还有很大的潜在需求，市场前景较好，对国内汽车制造企业来讲具有一定的优势。另一方面，我国的汽车产业还面临着来自跨国企业带来的威胁和挑战。在竞争如此强烈的市场环境中，国内汽车企业要想生存、发展，对其自身核心竞争力进行培育提升显得尤为重要。但在提升竞争力之前，必须对其自身竞争力的优势和劣势有清楚明确的认知。本文在已有的研究成果上，构建了汽车企业核心竞争力评价体系，利用层次分析法对汽车制造企业的竞争力进行评价分析，根据判断矩阵计算出各指标对评价企业核心竞争力重要性的权重值，，对权重值大小进行排序后发现，企业的经济规模能力和技术创新能力对企业的核心竞争力的影响作用明显。
[Abstract]:After more than half a century's development, China's automobile industry has become the pillar industry of the national economy. Since 2009, China has occupied the world's top production and sales market for five consecutive years, becoming the largest automobile market in the world. In 2013, the production and sales volume of both cars exceeded 20 million, and the world market share exceeded 20%. From the point of view of per capita ownership of automobiles, there is still a big gap between China and the world average level, and there is still a great potential demand in China's automobile market, and the market prospect is good, which has certain advantages for domestic automobile manufacturing enterprises. On the other hand, the automobile industry of our country also faces the threat and challenge from multinational enterprises. In the competitive market environment, if domestic automobile enterprises want to survive and develop, it is very important to cultivate and promote their own core competitiveness. However, before enhancing competitiveness, we must have a clear understanding of its own strengths and weaknesses. In this paper, based on the existing research results, the evaluation system of core competitiveness of automobile enterprises is constructed, and the competitiveness of automobile manufacturing enterprises is evaluated and analyzed by analytic hierarchy process (AHP). According to the judgment matrix, the weight value of each index to evaluate the importance of enterprise core competence is calculated. After ranking the weight value, it is found that the economic scale ability and the technological innovation ability of the enterprise have obvious influence on the core competence of the enterprise.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471;F271

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