QG公司竞争情报系统的改进方案及实施研究

发布时间：2018-10-23 10:27

【摘要】：竞争情报系统是企业的"中央情报局",在企业中担负着预警、决策支持的重要角色,能够帮助企业获得可持续性的竞争发展优势。当前,中国经济和中国钢铁工业进入中低速发展的新常态,钢铁行业的同质化竞争日益加剧。为应对生存发展的挑战,越来越多的钢铁企业开始构建自己的竞争情报系统。随着大数据、物联网、移动终端等新的网络信息技术平台的发展,企业竞争情报活动逐步走向深入。因此,运用新思维、新技术对原有竞争情报系统进行改进具有非常重要的现实意义。本文对QG公司竞争情报系统改进的方案和实施措施进行了研究,主要完成以下几方面的研究工作:(1)分析了 QG公司竞争情报系统运行现状。首先从公司概况、主要业务、市场环境及发展战略等方面介绍了 QG公司的发展现状,并分析了 QG公司竞争情报系统的建设与运行背景;然后基于对QG公司竞争情报系统主要功能及开发、应用现状分析,指出当前竞争情报系统存在的主要问题,为后续系统改进方案的设计提供了依据。(2)提出了 QG公司竞争情报系统改进方案。在明确QG公司竞争情报系统改进的总体目标与基本原则基础上,提出了 QG公司竞争情报系统改进的总体框架与新增功能;然后基于改进后的竞争情报系统功能的实现需求,给出了系统改进涉及的关键技术,并具体分析了知识集成、大数据检索、文本挖掘等三项关键技术及其应用。(3)给出了竞争情报系统改进的实施措施。在明确"人员组织精干、分工协同高效"的实施方针前提下,给出了系统改进的组织架构、人员配备、进度计划、资金保障、外包方式选择及绩效评估等实施措施,以确保系统改进的顺利实施。在论文最后,总结了本文的主要研究结论、研究的局限以及研究工作展望。
[Abstract]:Competitive intelligence system is the "Central Intelligence Agency" of enterprises, which plays an important role in early warning and decision support in enterprises, and can help enterprises to obtain sustainable competitive development advantage. At present, China's economy and China's iron and steel industry have entered the new normal of medium and low speed development, and the homogeneous competition in the steel industry is becoming more and more serious. In order to meet the challenge of survival and development, more and more steel enterprises begin to build their own competitive intelligence system. With the development of big data, Internet of things, mobile terminal and other new network information technology platforms, the competitive intelligence activities of enterprises are gradually deepening. Therefore, using new thinking and new technology to improve the original competitive intelligence system has a very important practical significance. In this paper, the improvement scheme and implementation measures of QG's competitive intelligence system are studied. The main work is as follows: (1) the current situation of QG's competitive intelligence system is analyzed. Firstly, this paper introduces the development status of QG Company from the aspects of company profile, main business, market environment and development strategy, and analyzes the background of the construction and operation of QG competitive Intelligence system. Then, based on the analysis of the main function and development of QG competitive intelligence system and its application, the paper points out the main problems existing in the current competitive intelligence system. It provides the basis for the design of the following system improvement scheme. (2) A competitive intelligence system improvement scheme for QG Company is proposed. On the basis of clarifying the general goal and basic principle of the improvement of QG's competitive intelligence system, this paper puts forward the overall framework and new functions of the improvement of QG's competitive intelligence system, and then based on the requirements of the improved competitive intelligence system's function, The key technologies involved in the system improvement are given, and three key technologies, including knowledge integration, big data retrieval, text mining, and their applications are analyzed in detail. (3) the implementation measures for the improvement of competitive intelligence system are given. On the premise of making clear the implementation policy of "personnel organization is lean, division of labor is synergistic and efficient", the implementation measures of system improvement, such as organizational structure, staffing, progress plan, fund guarantee, outsourcing mode selection and performance evaluation, are given. To ensure the smooth implementation of system improvements. At the end of the paper, the main research conclusions, limitations and research prospects are summarized.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G350;F426.31

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