S公司手机发展战略研究
发布时间：2018-10-26 09:42
【摘要】：由于通信技术的不断发展,3G和4G技术的不断发展和应用,手机现在已经成为人们不可或缺的通信工具,手机终端行业的飞速发展带来了手机企业之间的激烈竞争。随着苹果的热卖,安卓平台的兴起,2013年开始手机行业已经完全进入了智能终端产品时代。S公司作为手机行业曾经的风云企业,在2008年开始进入亏损困境,近几年来随着智能终端的发展机遇而逐渐复苏走出困境,但由于市场上同等产品竞争激烈,厂商众多,S公司的产品始终无法在市场上获得巨大成功,无法引起消费者的极大兴趣,产品的销量无法快速提升,现在始终徘徊在销售榜单前十名的后游位置,并且和其它第二梯队厂商差距不大。追究其原因,产品创新不足是S公司面临的最大问题,无法让用户把其产品和其他公司的产生区别,引起用户购买热情,所以S公司需要尽快进行产品转型和深入发展。本文通过PEST分析,五力分析模型,SWOT分析对S公司所处的外部环境和公司内部环境进行深入分析,从而得出S公司需要进行的战略措施。这对于我国今后其它手机制造商公司发展战略的研究制定,可以提供一定的参考价值。 论文共分六章。第一章简要介绍了手机制造商公司发展现状,以及论文的研究目的、框架和重点。第二章介绍了企业战略管理理论的发展过程,主要理论观点技术以及战略管理的流程。第三章分析了外部环境。第四章对S公司手机业务企业现状进行分析,识别出S公司未来发展面临的优势、劣势、机会、挑战,并且对竞争对手进行了分析；第五章制定适合S公司的战略目标,以及公司层和业务层的战略；第六章提出了战略实施建议；第七章最本文研究成果进行总结。希望通过对S公司发展战略的研究,给其他手机制造商企业发展模式提供参考和借鉴,共同促进企业战略发展和转型。
[Abstract]:With the continuous development of communication technology and the development and application of 3G and 4G technology, mobile phone has become an indispensable communication tool. The rapid development of mobile phone terminal industry has brought fierce competition between mobile phone enterprises. With Apple's popularity and the rise of Android platforms, the mobile phone industry has entered the age of smart devices since 2013. S, once a mobile phone company, began to lose money in 2008. In recent years, with the development opportunity of intelligent terminals, it has gradually recovered from its predicament. However, due to the fierce competition and numerous manufacturers in the market for the same products, the products of S Company have never been able to achieve great success in the market. Unable to attract much interest from consumers and unable to quickly boost sales, it is now hovering at the bottom of the top 10, and not far behind other second-tier manufacturers. To investigate the reasons, the product innovation shortage is the biggest problem that S Company faces, which can not make the customers distinguish their products from other companies and arouse the customers' buying enthusiasm, so S Company needs to carry on the product transformation and the thorough development as soon as possible. In this paper, the external environment and internal environment of S Company are deeply analyzed by PEST analysis, five-force analysis model and SWOT analysis, and the strategic measures needed by S Company are obtained. This can provide some reference value for the future development strategy of other mobile phone manufacturers in China. The thesis is divided into six chapters. The first chapter briefly introduces the development of mobile phone manufacturers, as well as the purpose, framework and focus of the thesis. The second chapter introduces the development process of the enterprise strategic management theory, the main theoretical viewpoint and technology, and the process of strategic management. The third chapter analyzes the external environment. The fourth chapter analyzes the current situation of S company mobile phone business enterprises, identifies the strengths, weaknesses, opportunities, challenges faced by S company in the future development, and analyzes the competitors; The fifth chapter makes the strategic goal suitable for S company, and the strategy of company level and business level; the sixth chapter puts forward the strategy implementation suggestion; the seventh chapter summarizes the research results of this paper. It is hoped that through the research on the development strategy of S Company, it can provide reference and reference for other mobile phone manufacturers to promote the development and transformation of the enterprise strategy.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.63
本文编号：2295311
[Abstract]:With the continuous development of communication technology and the development and application of 3G and 4G technology, mobile phone has become an indispensable communication tool. The rapid development of mobile phone terminal industry has brought fierce competition between mobile phone enterprises. With Apple's popularity and the rise of Android platforms, the mobile phone industry has entered the age of smart devices since 2013. S, once a mobile phone company, began to lose money in 2008. In recent years, with the development opportunity of intelligent terminals, it has gradually recovered from its predicament. However, due to the fierce competition and numerous manufacturers in the market for the same products, the products of S Company have never been able to achieve great success in the market. Unable to attract much interest from consumers and unable to quickly boost sales, it is now hovering at the bottom of the top 10, and not far behind other second-tier manufacturers. To investigate the reasons, the product innovation shortage is the biggest problem that S Company faces, which can not make the customers distinguish their products from other companies and arouse the customers' buying enthusiasm, so S Company needs to carry on the product transformation and the thorough development as soon as possible. In this paper, the external environment and internal environment of S Company are deeply analyzed by PEST analysis, five-force analysis model and SWOT analysis, and the strategic measures needed by S Company are obtained. This can provide some reference value for the future development strategy of other mobile phone manufacturers in China. The thesis is divided into six chapters. The first chapter briefly introduces the development of mobile phone manufacturers, as well as the purpose, framework and focus of the thesis. The second chapter introduces the development process of the enterprise strategic management theory, the main theoretical viewpoint and technology, and the process of strategic management. The third chapter analyzes the external environment. The fourth chapter analyzes the current situation of S company mobile phone business enterprises, identifies the strengths, weaknesses, opportunities, challenges faced by S company in the future development, and analyzes the competitors; The fifth chapter makes the strategic goal suitable for S company, and the strategy of company level and business level; the sixth chapter puts forward the strategy implementation suggestion; the seventh chapter summarizes the research results of this paper. It is hoped that through the research on the development strategy of S Company, it can provide reference and reference for other mobile phone manufacturers to promote the development and transformation of the enterprise strategy.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F416.63
【参考文献】
相关期刊论文 前2条
1 鲁义轩;;LTE与智能终端市场加速 移动宽带驶入“经营”时代[J];通信世界;2013年17期
2 杨光;;LTE催生移动通信市场竞争新格局[J];通信世界;2014年04期
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