XX公司市场竞争战略研究

发布时间：2018-11-03 20:03

【摘要】：随着国内经济的发展,城镇化建设的力度加强,从而使国内的建筑工程勘察设计行业得到了更快的发展。而受到经济全球化的影响,国外的知名设计企业正在不断的涌向国内,这对国内固有的勘察设计行业造成了冲击。在此背景之下,国内的设计行业企业就必须对自身的不足进行完善,以不断的提升企业本身的市场竞争能力,从而更好的适应新时期社会发展要求。本文以XX公司——国内知名电子工程设计研究院,为分析研究对象,通过PSET分析法、五力模型、SWOT分析法等理论方法,对XX公司所处的宏观环境、行业特点、行业竞争、企业内部环境等方面进行了深入的分析,并在此基础上,对XX公司的市场竞争战略问题进行了分析,为目标企业制定了以差异化为主导的市场竞争战略及相应的战略实施保障措施,这对于XX公司的未来发展有着积极的借鉴意义。
[Abstract]:With the development of domestic economy, the construction of urbanization is strengthened, which makes the construction engineering survey and design industry develop more quickly. Under the influence of economic globalization, famous foreign design enterprises are constantly flocking to China, which has caused an impact on the domestic inherent survey and design industry. In this context, the domestic design industry enterprises must improve their own deficiencies in order to constantly improve the market competitiveness of enterprises, so as to better meet the needs of social development in the new era. In this paper, XX Company, a well-known electronic engineering design and research institute in China, is taken as the research object. By means of PSET analysis, five-force model, SWOT analysis and other theoretical methods, the macro environment, industry characteristics and industry competition of XX Company are analyzed. On the basis of the deep analysis of the internal environment of the enterprise, the paper analyzes the market competition strategy of XX Company. The market competition strategy with differentiation as the leading factor and the corresponding strategy implementation guarantee measures have been formulated for the target enterprises, which has positive reference significance for the future development of XX company.
【学位授予单位】：西南科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.4;F272

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