浅析我国商业银行发展手机近场支付业务的产品策略

发布时间：2018-06-21 03:26

本文选题：商业银行 + 手机近场支付　；参考：《上海金融》2012年07期

【摘要】：本文在介绍手机近场支付业务概念以及目前手机近场支付产品形态和产品功能的基础上,从收单业务发展、渠道规模及客户结构三个角度出发分析我国商业银行发展手机近场支付业务的产品策略,并对商业银行手机近场支付业务发展提出建议。
[Abstract]:On the basis of introducing the concept of mobile phone near field payment service and the present product form and function of mobile phone near field payment, this paper develops the order receiving service. This paper analyzes the product strategy of developing mobile phone near field payment business in Chinese commercial banks from the angle of channel scale and customer structure, and puts forward some suggestions for the development of mobile phone near field payment business of commercial banks.
【作者单位】：浦发银行总行移动金融部;
【分类号】：F832.2

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