国家距离对跨国零售企业东道国选择的影响

发布时间：2018-01-14 23:16

本文关键词：国家距离对跨国零售企业东道国选择的影响　出处：《国际贸易问题》2016年03期 　论文类型：期刊论文

【摘要】：本文首先采用国家距离模型研究了地理距离、文化距离、经济距离以及商业治理距离对跨国零售企业东道国选择决策的影响。接着,进一步研究了在不同扩张方向下,经济距离、商业治理距离对跨国零售企业东道国选择决策的影响。实证结果表明:地理距离、文化距离负向影响零售企业东道国进入选择;在正向扩张方向下,经济距离负向影响零售企业东道国进入选择,商业治理距离正向影响零售企业东道国进入选择;而在负向扩张方向下,经济距离正向影响零售企业东道国进入选择,商业治理距离负向影响零售企业东道国进入选择。最后,本文对发展中国家优化"引进来"、提升"走出去"进行了讨论。
[Abstract]:This paper first studies the influence of geographical distance, cultural distance, economic distance and business governance distance on the decision making of host country of multinational retail enterprises by using the national distance model. Further study on the impact of economic distance and business governance distance on the decision making of host country of multinational retail enterprises under different expansion direction. The empirical results show that: geographical distance. The negative influence of cultural distance on the choice of the host country of the retail enterprise; In the direction of positive expansion, the economic distance negatively affects the choice of the host country of the retail enterprise, and the distance of business governance positively affects the choice of the host country of the retail enterprise; In the negative expansion direction, the economic distance positively affects the choice of the host country of the retail enterprise, and the distance of business governance negatively affects the choice of the host country of the retail enterprise. Finally. This paper discusses the optimization and promotion of "going out" in developing countries.
【作者单位】：南京中医药大学经贸管理学院;上海财经大学国际工商管理学院;
【基金】：教育部人文社科基金青年项目(13YJC630135) 上海市政府决策咨询重大课题(2014-A-29)
【分类号】：F713.32
【正文快照】： 引言零售企业在跨国经营活动中常常面临如何正确选择东道国并获得良好跨国经营绩效的复杂问题(Assaf et al., 2012)。国家距离是跨国企业东道国选择决策的主要影响因素(Berry et al., 2010; Zaheer et al., 2012),然而国家距离对东道国选择影响的实证研究结果并不统一(Evans

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