MB母婴护理公司商业模式研究

发布时间：2018-01-19 10:17

本文关键词： 商业模式六要素理论母婴护理月子中心　出处：《华东理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文基于商业模式理论,以MB公司为案例,首先剖析了MB公司商业模式中存在的问题,如受众和业务定位窄、业务系统不够完善、盈利模式单一、现金流结构存在缺陷等。针对上述问题,本文分析了导致MB公司商业模式存在问题的原因,提出了改善建议：(1)对MB公司进行重新定位,重构MB公司业务系统；(2)建构新价值网络；(3)提高利益相关者的整合能力,形成关键资源能力；(4)增加收入来源,使盈利模式多样化；(5)改善现金流结构,轻资产运营；(6)提升企业价值。最后,为确保商业模式重构后的可实施性,论文提出了需要重点解决的几个问题以及相应的解决措施。本文的研究为母婴护理行业企业建立商业模式提供了借鉴,对母婴护理行业企业的发展有参考价值。
[Abstract]:Based on the business model theory, taking MB company as a case, this paper first analyzes the problems existing in MB company's business model, such as narrow audience and business positioning, imperfect business system and single profit model. Cash flow structure has defects. In view of the above problems, this paper analyzes the reasons that lead to the problems in MB company's business model, and puts forward the improvement suggestion: 1) to reposition MB company. Reconfiguration of MB company business system; 2) constructing new value network; (3) improving the integration ability of stakeholders and forming the ability of key resources; (4) increasing the source of income and diversifying the profit model; (5) improving the cash flow structure and lightening the operation of assets; Finally, to ensure the implementation of the business model reconfiguration. The paper puts forward several problems that need to be solved and the corresponding solutions. The research in this paper provides a reference for the establishment of business model for the enterprises of mother and child care, and has reference value for the development of the enterprises in the field of mother and child care.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719

【参考文献】