三亚旺旺超市发展战略研究

发布时间：2018-01-24 08:21

本文关键词： 大型综合超市战略管理 SWOT分析法　出处：《黑龙江大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着中国进入WTO,国内各个超市的经营者都将面对众多国际连锁巨头的强有力竞争。内外部环境的变化对大型综合超市的生存和发展提出了严峻的考验,同时也为其发展创造了良好的机遇。因此制定合理、有效的战略方针对于大型综合超市的发展具有深远的意义。本文运用企业战略管理理论,以地处我国最南端的三亚旺旺超市为研究对象对大型综合型超市发展战略进行了详细的阐述。通过调研,运用波特的五力模型、PEST、SWOT等方法对企业外部环境、行业环境、内部环境进行分析,归纳了旺旺超市的优劣势,并制定了旺旺超市的发展战略,进而对发展战略实施的对策及控制提出建议。在本文的具体分析过程中,综合了PEST等战略研究方法,对海南超市的发展战略研究有一定的实用性。
[Abstract]:With the entry of China into WTO, the operators of domestic supermarkets will face the powerful competition of many international chain giants. The changes of internal and external environment have put forward a severe test for the survival and development of large integrated supermarkets. At the same time, it also creates a good opportunity for its development. Therefore, the formulation of reasonable and effective strategic guidelines for the development of large integrated supermarkets has far-reaching significance. This paper applies the theory of enterprise strategic management. Taking the Sanya Wangwang supermarket which is located at the southernmost end of our country as the research object, the development strategy of the large-scale comprehensive supermarket is expounded in detail. Through investigation, the author applies Porter's five-force model to pest. SWOT and other methods to analyze the external environment, industry environment, internal environment, summed up the advantages and disadvantages of Wangwang supermarket, and formulated the development strategy of Wangwang supermarket. In this paper, the author synthesizes PEST and other strategic research methods, which is useful for the development strategy research of Hainan supermarket.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F721.7

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