O2O网络团购违约责任分析

发布时间：2018-01-31 03:05

本文关键词： O2O网络团购民事法律关系违约责任突破合同相对性　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,O2O作为一种新型的团购模式,以其价格低廉,使用方便等特点迅速占领市场,截至2015年,O2O网络团购的市场份额达到87.6亿。但是,伴随着O2O网络团购的快速发展,市场中商家的服务质量参差不齐,导致消费纠纷频发。然而由于O2O网络团购线上交易与线下体验的特殊运营模式,加之相关法律法规的不明确,在发生纠纷时消费者难以分辨责任承担者。本文的研究目的是从法律的角度将以团购网站为核心的O2O交易模式中的三方主体关系明晰化,以此来解决消费纠纷产生时,合同违约带来的责任归属与承担问题。本文的写作思路是紧扣O2O网络团购中纠纷的产生与解决这一主线展开。本文的主体结构大致可以分为三个部分:第一部分从团购的由来入手,从最初的团购模式一步步揭示目前最新的O2O网络团购模式,通过对O2O网络团购的交易流程的分析,为明晰团购中各方主体的法律关系奠定基础。第二部分笔者以现有法律法规为基础,以《合同法》作为主要法律依据,以O2O网络团购中各个主体在团购交易中各个环节中所起的作用为根据,紧扣《合同法》对交易主体的相关规定,明晰团购交易中各主体的法律关系。第三部分,针对O2O网络团购这一新型交易模式的出现以及现实中出现的违约责任认定问题,通过研究突破合同相对性这一理论,分析在网络团购中运用合同相对性突破的必要性及可行性。O2O网络团购属于新兴事物,过往文献提及不多,相关论述者大多也只是泛泛而谈,并没有严密分析各交易主体,尤其是主体间的法律关系。本文着重论述三方主体的法律关系与违约责任,最终希望能够明确责任的归属,并为O2O网络团购中违约责任认定的完善做出一点贡献。
[Abstract]:In recent years, as a new type of group purchase mode, O2O has quickly occupied the market due to its low price and easy to use. As of 2015. The market share of O2O network group purchase has reached 8.76 billion. However, with the rapid development of O2O network group purchase, the service quality of merchants in the market is not uniform. However, due to the O2O network online transactions and offline experience of the special mode of operation, coupled with the relevant laws and regulations are not clear. The purpose of this paper is to clarify the relationship between the three parties in the O2O transaction model with the core of group purchase website from the legal point of view. In order to resolve consumer disputes. The main body structure of this paper can be divided into three parts: the origin and solution of disputes in the online purchase of O2O: the main body structure of this paper can be divided into three parts:. The first part starts with the origin of group purchase. From the initial mode of group purchase to reveal the latest O2O network group purchase mode step by step, through the analysis of the transaction process of O2O network group purchase. The second part is based on the existing laws and regulations, with the contract Law as the main legal basis. On the basis of the role of each subject in each link of group purchase of O2O network, the relevant provisions of contract Law on the subject of transaction are closely followed. The third part, aiming at the emergence of the new transaction mode of O2O network group purchase and the problem of identifying the liability for breach of contract in reality. By studying the theory of breaking through the relativity of contract, this paper analyzes the necessity and feasibility of using the breakthrough of relativity of contract in the network group purchase. The online group purchase of O2O is a new thing, which is not mentioned much in the past literature. Most of the related expositions are only general, and there is no strict analysis of the trading subjects, especially the legal relationship between the subjects. This paper focuses on the legal relationship between the three parties and liability for breach of contract. Finally, I hope to be able to clarify the attribution of liability, and to make a little contribution to the perfection of liability for breach of contract in the online purchase of O _ 2O.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.6;F724.6

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