ZZS公司协同战略构建研究

发布时间：2018-03-07 15:40

本文选题：协同战略　切入点：核心要素　出处：《云南师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：再生资源的回收开发、利用是坚持勤俭建国、厉行节约、合理利用资源、减少环境二次污染和提高社会、经济效益的重要举措。改革开放以来,随着我国经济的快速发展,再生资源回收加工利用作为一个新兴的“老行业”,在节能环保、循环经济的时代背景下具有广阔的发展前景。ZZS公司作为行业领军企业,肩负着更大的国家使命和社会责任。文章基于战略管理、协同战略和战略联盟理论,在借鉴国内外研究的基础上,使用定性和定量的方法分析了ZZS公司发展中面临的诸多优势、劣势、机遇和威胁,结合公司实际,指出ZZS公司应该制定并实施协同战略;并从资源(Resources)、组织(Organization)、管理(Management)、文化(Culture)和价值(Value)五个核心要素的优化组合的角度提出ROMCV协同战略模式;为保障战略实施,建设性的提出充分整合资源、完善组织架构、创新管理体系、重树企业文化品牌和凝炼企业价值核心等五方面保障措施。文章旨在为ZZS公司未来的发展战略上做出一些思考,提供一个理论和实践参考,以期在国家节能环保和再生资源行业中发挥更重要的作用。
[Abstract]:The development of renewable resources recovery and utilization is to adhere to the thrift, austerity, rational use of resources, reduce environmental pollution and improve the two society, an important measure of economic benefit. Since the reform and opening up, with the rapid development of China's economy, renewable resource recycling processing as a new "old industry", in energy conservation and environmental protection has broad prospects for the development of.ZZS company as the industry leader in circular economy under the background of the times, shouldering greater national mission and social responsibility. On the basis of strategic management, collaborative strategy and strategic alliance theory, on the basis of domestic and international research, using the method of qualitative and quantitative analysis of the advantages of face ZZS company in the development of weaknesses, opportunities and threats, combined with the practice, points out that ZZS company should develop and implement the strategic synergy; and from the resources (Resources), organization (Organization), M (Management Anagement), culture (Culture) and value (Value) optimization of the five core elements of the proposed cooperative strategy model ROMCV; in order to ensure the implementation of the strategy, put forward the construction of the full integration of resources, improve the organizational structure, management system innovation, enterprise culture and brand heavy tree into five aspects of core value of enterprise security measures the purpose of this paper is to make some thinking. For the development strategy of ZZS company in the future, provide a reference for the theory and practice, in order to play a more important role in national energy saving and environmental protection and renewable resources industry.

【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F713.2

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