上海WJ酒店设计公司跨文化员工管理

发布时间：2018-04-01 15:12

本文选题：跨文化管理　切入点：跨文化冲突　出处：《东华大学》2017年硕士论文

【摘要】：近年来随着全球化进程的加快,跨国企业的管理中由于文化冲突导致的问题越来越被大众认知和重视,企业管理的重点由运营中的经济因素转移到文化因素。跨国企业在管理中的经营的过程是商品的买卖、跨国资本的投入以及技术的合作交流,但深层次是文化的冲突和融合过程。忽视了文化差异而导致生产经营失败的跨国公司的案例比比皆是。由此可见,研究跨国公司的跨文化管理是一个迫在眉睫的重要课题,希望通过此文在前人得出的跨文化管理(CROSS-CULTURE MANAGEMENT)的理论和实践的基础上,对此有新的认识和发现。本文以WJ酒店设计公司作为研究对象,将跨文化管理方面的理论研究如霍夫斯泰德提出的文化维度理论和皮强斯的跨文化管理理论以及其他学者的相关理论作为铺垫,通过对WJ酒店设计公司员工的深入访谈和和公司内部员工信息及调查问卷的整理和总结,了解和发现公司存在的跨文化问题,从公司经营理念、经营目标、沟通方式、管理手段等方面寻找企业内存在的管理问题的根源即文化差异,分析产生文化冲突的原因,并在此基础上提出管理措施。WJ酒店设计公司是一个年轻的跨文化企业,他在过去的几年中取得骄人的成绩实属不易,现如今又发展扩大到海外市场,在未来它将更好的解决跨文化管理中的难题并总结管理教训和经验,将其作为未来发展战略的指导方针。通过大量查阅有关文化冲突的文献书稿,结合问卷调查和深度访谈对WJ酒店设计公司存在的跨文化管理问题进行了梳理,并对数据进行SPSS分析企业员工沟通方式、管理员工的管理风格、企业内部培训的有效性和人力资源管理现状等因素,发现WJ酒店设计公司存在中西方文化的差异。本文最后总结出在跨文化管理上中存在的几个问题:第一,没有充分认识到文化差异的存在。第二,缺乏化解文化冲突和矛盾能力。第三,缺乏跨文化管理人才。第四,人力资源国际化管理水平落后。第五,缺乏对员工跨文化系统培训。本文反应了WJ酒店设计公司在跨文化冲突中存在的管理问题,希望对同类企业的跨文化管理的改善和提高有指导帮助作用,希望对后续的跨文化管理研究也有启示作用。跨国企业在文化冲突的管理上的确面对很多问题和挑战,但这样的局面和情况是短暂一时的,管理者在经营过程中发现问题并认识到不足,最后终将找到解决问题的方案和方法。跨文化冲突是现今国际化进程中不可逾越和避免的问题,但对于跨文化企业这既是挑战也是机遇。跨文化企业能够足够认识和重视企业中存在的文化差异,并熟练掌握解决文化冲突和矛盾的管理方法,在冲突中构建新的管理模式,积极有效的解决文化冲突带来的问题,将增加企业在国际竞争中的竞争力,并在跨国经营中取得成功。
[Abstract]:In recent years, with the acceleration of the globalization process, the problems caused by cultural conflicts in the management of multinational enterprises have been more and more recognized and taken seriously by the public. The emphasis of business management is shifted from the economic factor in operation to the cultural factor. The process of management of multinational enterprises is the sale of commodities, the investment of transnational capital and the cooperative exchange of technology. However, the deep level is the process of culture conflict and integration. There are many cases of multinational corporations that ignore the cultural differences and cause the failure of production and management. Thus, it is an urgent and important topic to study the cross-cultural management of transnational corporations. On the basis of the theory and practice of CROSS-CULTURE MANAGEMENT, we hope to have a new understanding and discovery in this paper. In this paper, WJ Hotel Design Company is taken as the research object. The theoretical research of cross-cultural management, such as the theory of cultural dimension put forward by Hofstedt, the theory of cross-cultural management by Petrons, and the relevant theories of other scholars, are used as the paves. Through the in-depth interview of WJ hotel design company staff and the collation and summary of the internal employee information and questionnaire, we can understand and find out the cross-cultural problems in the company, from the company's business philosophy, business objectives, communication methods. On the basis of analyzing the causes of the cultural conflict, the author puts forward the management measures. WJ Hotel Design Company is a young cross-cultural enterprise. His impressive achievements in the past few years have not been easy, and now he is expanding into overseas markets, and in the future it will be better able to solve the problems of cross-cultural management and to sum up management lessons and experiences. It is regarded as the guideline of the future development strategy. By consulting a large number of documents about cultural conflict, combining with questionnaire survey and in-depth interview, this paper combs the cross-cultural management problems existing in WJ Hotel Design Company. The data are analyzed by SPSS, such as communication style, management style, the effectiveness of internal training and the current situation of human resource management, and so on. We find that WJ Hotel Design Company has the differences between Chinese and Western cultures. Finally, this paper summarizes several problems in cross-cultural management: first, not fully aware of the existence of cultural differences. Lack of ability to resolve cultural conflicts and contradictions. Third, lack of cross-cultural management personnel. Fourth, backward level of international management of human resources. Fifth, This paper reflects the management problems in the cross-cultural conflict of WJ Hotel Design Company, hoping to be helpful to the improvement and improvement of cross-cultural management of similar enterprises. It is hoped that it will also enlighten the follow-up cross-cultural management research. Multinational enterprises do face a lot of problems and challenges in the management of cultural conflicts, but this situation and situation is short-lived. In the course of management, managers discover problems and recognize deficiencies, and eventually find solutions and solutions. Cross-cultural conflict is an insurmountable and unavoidable problem in the process of internationalization today. However, for cross-cultural enterprises, this is both a challenge and an opportunity. Cross-cultural enterprises can recognize and attach importance to the cultural differences in the enterprises, master the management methods to solve the cultural conflicts and contradictions, and construct a new management model in the conflict. Actively and effectively solving the problems caused by cultural conflicts will increase the competitiveness of enterprises in international competition and achieve success in transnational management.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F719.2

【参考文献】