“四维度”商业模式及其创新研究

发布时间：2018-04-03 14:00

本文选题：商业模式　切入点：创新　出处：《河南大学》2015年硕士论文

【摘要】：中国发展的新常态下,市场能否发展出新的商业模式与新常态相适应,是当下的重要问题。目前中国国内经济形势处在增速换挡、结构调整、政策消化三期叠加的时期,经济全球化的竞争压力使我国企业难释重负;此外,在大数据时代的驱动下,企业创新既具备了条件,也面临了挑战;与此同时,“私人定制”趋势下的个性化、多样化和自主化日益升高的消费者需求成为了企业创新的动力。在如此堪忧的市场环境下,我国的商业模式发展仍然相对落后,国内企业进行商业模式创新基本处在照搬照抄国外优秀企业的阶段,或者是把国外的优秀案例结合我国国情,进行“本土化”迁移。国内企业的商业模式跟国外企业相比还有太大差距,我国的商业模式研究还有许多路要走,商业模式创新的认识还有太多疑问,因此建立一个具有一般化和普适性的商业模式模型,对商业模式创新研究做出指导,对我国企业的商业模式创新实践具有重要意义。本文运用文献分析法、规范分析与案例分析相结合、定性与定量相结合的研究方法,文章的创新之处在于构建了一个抽象的,具有一般化与普适性的商业模式模型——“四维度”商业模式。在“四维度”商业模式模型的基础上,研究企业商业模式创新的本质,为企业进行商业模式创新提供了新的思路,指导我国企业的创新实践,提高我国企业市场竞争力。本文的研究工作从三个层次分阶段展开:第一层,通过对当前时代背景和理论背景的分析,发现我国现有商业模式发展中所存在的问题,继而对现有理论研究进行梳理,构建解决问题的新思路。第二层,在文献研究的基础上,创新性的构建出“四维度”商业模式模型,并对其构成要素以及要素之间的逻辑关系进行详细阐述,进而对“四维度”商业模式在企业实践中的应用进行了假设。第三层,因为商业模式研究是的目的是指导商业模式创新,所以本文在“四维度”商业模式模型的基础上,对商业模式创新的内涵进行了明晰的界定,并对商业模式创新的驱动、途径和评价方法展开了详细的研究。随后,文章对阿里巴巴集团公司商业模式进行案例研究,验证了“四维度”商业模式模型及其创新的理论,通过利用“四维度”商业模式创新效果评价方法对阿里集团的绩效进行了评估,继而得出“四维度”商业模式创新对指导我国企业创新具有可行性。文章最后对研究内容进行总结,并在我国现有经济新常态的背景下为我国企业的商业模式创新提出了建议,并对我国商业模式及其创新研究方向进行了展望。
[Abstract]:Under the new normal of China's development, it is an important issue whether the market can develop a new business model to adapt to the new normal.At present, the domestic economic situation in China is in a period of shifting speed, structural adjustment, and policy digestion. The competitive pressure of economic globalization has made it difficult for Chinese enterprises to release the heavy burden. In addition, driven by the big data era,At the same time, the individualized, diversified and independent consumer demand has become the driving force of enterprise innovation.In such a worrisome market environment, the development of our business model is still relatively backward. Domestic enterprises are basically in the stage of copying foreign excellent enterprises or combining foreign excellent cases with our national conditions.Carry on the "localization" migration.The business models of domestic enterprises are still too far behind those of foreign enterprises. There are still many ways to go in the study of business models in China, and there are still too many questions about the understanding of business model innovation.Therefore, it is of great significance to establish a general and universal business model model to guide the research of business model innovation.This article uses the literature analysis method, the standard analysis and the case analysis union, the qualitative and the quantitative union research method, the article innovation lies in has constructed an abstract,The business model with generalization and universality-the four-dimensional business model.On the basis of the business model of "four dimensions", this paper studies the essence of the innovation of business model, provides a new idea for the innovation of business model, guides the innovation practice of our country's enterprises, and improves the market competitiveness of our country's enterprises.The research work of this paper is divided into three levels: the first level, through the analysis of the background of the current era and the theoretical background, we find the existing problems in the development of our existing business model, and then comb the existing theoretical research.Set up a new way to solve the problem.In the second layer, on the basis of the literature research, the "four dimensional" business model is constructed innovatively, and the logical relationship between its constituent elements and elements is elaborated in detail.Furthermore, the application of four-dimensional business model in enterprise practice is hypothesized.Third, because the purpose of business model research is to guide business model innovation, this paper defines the connotation of business model innovation clearly on the basis of "four dimensions" business model model.And the business model innovation drive, the way and the appraisal method has carried on the detailed research.Then, the paper makes a case study on the business model of Alibaba Group Company, and verifies the "four-dimensional" business model model and its innovative theory.This paper evaluates the performance of Ali Group by using the evaluation method of "four-dimensional" business model innovation effect, and then concludes that "four-dimensional" business model innovation is feasible to guide the innovation of Chinese enterprises.In the end, the paper summarizes the research contents, and puts forward some suggestions for the innovation of Chinese enterprises' business model under the background of the new normal state of our country's economy, and looks forward to the research direction of our country's business model and innovation.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

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