O2O模式下生鲜食品物流服务商的选择研究

发布时间：2018-04-13 03:42

本文选题：O2O模式 + 生鲜食品　；参考：《兰州理工大学》2017年硕士论文

【摘要】：近年来,随着互联网和电子商务的蓬勃发展,一种名为O2O的模式迅速进入了人们的生活,O2O的意思是Online To Offline(线上到线下),也就是将互联网与线下商务结合在一起,使线下交易活动能够具有鲜明的互联网特色。与此同时,与这种模式相结合的生鲜食品电商也逐渐趋于成熟,生鲜食品本身具有时效性短、包装费用高等特点,与O2O这种新型的电商模式相结合后,对物流的各个环节都产生了新的考验,如何选择物流服务商也成了我们需要考虑的重要问题。本文采用了递进式的逻辑结构进行阐述,通过对国内外研究现状和实际应用的综述,首先对O2O模式和生鲜食品物流相关理论的基本概念和实际内容进行了阐述,为论文的研究奠定了理论基础。其次,基于O2O模式和生鲜食品物流的特点,设计了对物流服务商进行评价的初始指标体系,接着,通过物流产业大数据和中物联调查报告等收集到的数据,对初始指标体系进行了主成分分析,得到了由五个一级指标和十七个二级指标所构成的新的指标体系,即为物流服务商评价的最终指标体系。最后,将层次分析法和TOPSIS法相结合,运用层次分析法对物流服务商评价的最终指标体系进行分析,得出各指标的具体权重,然后运用TOPSIS法对某个生鲜食品企业的各个物流服务商排序,选择出最适合的一家物流服务商。本文旨在对传统的物流服务商评价指标体系进行相应补充和前续优化,并结合O2O模式和生鲜食品物流的特点,为生鲜食品企业进行物流服务商的综合评价提供科学并且简捷的指导思路和实施方法。
[Abstract]:In recent years, with the rapid development of the Internet and e-commerce, a model called O2O has rapidly entered people's lives. It means "Online to offline", which is to combine the Internet with offline commerce.So that offline trading activities can have a distinct Internet features.At the same time, the fresh food ecommerce combined with this kind of mode is becoming more and more mature, the fresh food itself has the characteristics of short time efficiency and high packaging cost, etc. After combining with the O2O, a new type of E-quotient mode,It is a new test to every link of logistics, how to choose logistics service provider has become an important problem that we need to consider.In this paper, the progressive logic structure is used to explain the basic concepts and practical contents of the O2O model and the related theories of fresh food logistics through the review of the current research situation and the practical application of the O2O model at home and abroad.It lays a theoretical foundation for the research of this paper.Secondly, based on the O2O model and the characteristics of fresh food logistics, the initial index system for evaluating logistics service providers is designed.Based on the principal component analysis of the initial index system, a new index system consisting of five primary indexes and seventeen secondary indexes is obtained, which is the final index system of logistics service provider evaluation.Finally, the analytic hierarchy process and TOPSIS method are combined to analyze the final index system of logistics service provider evaluation, and the specific weight of each index is obtained.Then the TOPSIS method is used to sort the logistics service providers of a fresh food enterprise and select the most suitable logistics service provider.The purpose of this paper is to supplement and optimize the traditional evaluation index system of logistics service providers, and combine the O2O model and the characteristics of fresh food logistics.It provides a scientific and simple guidance and implementation method for the comprehensive evaluation of logistics service providers in fresh food enterprises.
【学位授予单位】：兰州理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F326.6

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