JX公司发展战略研究

发布时间：2018-04-26 02:07

本文选题：健康行业 + 战略研究　；参考：《对外经济贸易大学》2017年硕士论文

【摘要】：健康产业是具有巨大市场潜力的新兴产业。近年来,我国人民的健康、医疗需求不断增长,新的医疗技术不断涌现,政府对于健康产业的投入和政策支持不断加强。尤其是在“健康中国”战略的高度引领下,我国大健康产业迎来黄金时代。健康服务行业是健康产业的一个重要细分行业。目前健康管理行业发展现状是挑战与机遇并存,诸多挑战包括健康服务供给水平不均衡、地区差异大;民营企业和公立大型医院“同场竞技”造成市场非充分竞争;产品同质化程度高等。JX公司是一家以连锁健康管理中心业务为主体的健康产业公司,随着越来越激烈的市场竞争,由于内外部环境发生变化而产生的各种问题摆在JX公司决策层面前,尤其是在战略制定的科学性和前瞻性、商业模式的创新性、战略执行的有效性等方面需要有一系列的改变。本文以JX公司企业发展战略作为研究主题,旨在运用现代战略理论,从JX公司现状着手,分析了公司的机会、风险、优势和劣势,梳理出公司经营存在的问题及原因。综合以上分析结果,制定了JX公司的发展战略。最后,在企业战略的实施与控制方面,提出需要四个方面的战略保障因素,分别是加强战略规划体系建设、建立适应企业战略发展的组织架构、加强绩效考核以及塑造优秀的企业文化。
[Abstract]:Health industry is a new industry with great market potential. In recent years, the health and medical demand of Chinese people has been increasing, the new medical technology has been emerging, and the government's investment and policy support to the health industry has been strengthened. Especially under the guidance of "healthy China" strategy, China's great health industry ushered in the golden age. Health service industry is an important subdivision of health industry. At present, the development of health management industry is characterized by the coexistence of challenges and opportunities. Many challenges include uneven supply of health services, large regional differences, "competitive competition" between private enterprises and large public hospitals, and insufficient competition in the market. JX Company is a health industry company with chain health management center business as the main body, with more and more fierce market competition, All kinds of problems arising from the change of internal and external environment are faced by the decision makers of JX Company, especially in the scientific and forward-looking strategy formulation, the innovation of business model, the effectiveness of the implementation of the strategy and so on, which need a series of changes. This article takes JX company's enterprise development strategy as the research topic, aims to use the modern strategy theory, from the JX company's present situation, has analyzed the company's opportunity, the risk, the superiority and the inferiority, combs out the company to manage the question and the reason. Synthesizes above analysis result, has formulated the JX company's development strategy. Finally, in the aspect of the implementation and control of enterprise strategy, the paper puts forward four strategic guarantee factors, which are to strengthen the construction of strategic planning system and to set up an organizational structure to adapt to the development of enterprise strategy. Strengthen performance appraisal and shape excellent corporate culture.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719

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