差异化设计在实体商业空间中的应用研究

发布时间：2018-05-21 01:23

本文选题：实体商业空间 + 差异化　；参考：《广州大学》2017年硕士论文

【摘要】：随着经济的不断发展,商业空间的数量呈现出快速增长的趋势。由于电子商务的影响,形成了以互联网为主体的新型线上商业平台和由城市商业综合体、商业中心、商业步行街等组成的实体商业积聚平台。在线上商业模式的冲击下,消费群体需求不断升级,加之自身设计的同质化现象,大规模实体商业的发展遇到了瓶颈。本文通过分析实体商业空间的发展现状,面临的问题,归纳出商业空间的设计要求,在商业空间的设计上寻求变革,提出了用差异化设计的方法去解决实体商业空间的同质化问题。通过对文献进行研究,调研,对成功案例进行对比分析,探索差异化设计在实体商业空间中的具体运用,希望能够为以后的同类设计问题提供一些参考。
[Abstract]:With the development of economy, the quantity of commercial space is increasing rapidly. Due to the influence of electronic commerce, a new type of online commercial platform with the Internet as the main body and an entity commercial accumulation platform composed of urban commercial complex, commercial center, commercial pedestrian street and so on have been formed. Under the impact of online business model, consumer demand is constantly upgraded, coupled with the homogenization of their own design, the development of large-scale physical business has encountered a bottleneck. Based on the analysis of the status quo of the development of the entity commercial space and the problems it faces, this paper sums up the design requirements of the commercial space and seeks for a revolution in the design of the commercial space. A method of differential design is proposed to solve the problem of homogenization of entity commercial space. Through the literature research, comparative analysis of successful cases, explore the specific application of differential design in the physical commercial space, hoping to provide some reference for similar design problems in the future.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247;F721

【参考文献】