国家质量声誉、国家软实力与企业出口利润

发布时间：2018-06-24 22:56

本文选题：国家软实力 + 出口利润　；参考：《世界经济研究》2016年11期

【摘要】：文章在理论模型中证明了当存在产品质量信息摩擦时国家软实力的发展对出口利润的影响。当进口商面临在不同国家的同类产品之间做出购买决策时,特别是这些出口国具有相同或者相似的国家质量声誉时,国家软实力会起到类似广告促销的作用。实证分析中利用中国2004~2006年企业微观出口样本对模型进行了检验。研究发现,在不被施加任何约束的条件下,中国国家软实力的发展不但提升了企业的出口利润总额,也提升了出口利润增长率。但是,由于出口产品质量的提高速度落后于国家软实力的发展,随着出口产品质量的提高和出口持续时间的延长,企业的出口利润增长率不升反降;在出口利润增长率陷入恶性循环时,出口导向型的企业和发展战略都会面临挑战。因此,提高产品质量是提升中国出口竞争力的关键所在,也是促进经济发展的重要保障。
[Abstract]:The paper proves the influence of the development of national soft power on export profit when there is product quality information friction in the theoretical model. When importers are faced with purchasing decisions between similar products in different countries, especially when these exporting countries have the same or similar quality reputation, national soft power will play a similar role in advertising promotion. In the empirical analysis, the model is tested by using the microscopic export samples of Chinese enterprises from 2004 to 2006. It is found that the development of China's national soft power not only increases the total export profit, but also increases the export profit growth rate without any restriction. However, due to the increase of export product quality lags behind the development of national soft power, with the improvement of export product quality and the prolongation of export duration, the export profit growth rate of enterprises will not rise but fall; Export-oriented enterprises and development strategies will face challenges when export profit growth falls into a vicious circle. Therefore, to improve the quality of products is the key to enhance China's export competitiveness, and also an important guarantee to promote economic development.
【作者单位】：中南财经政法大学工商管理学院;
【基金】：中央高校基本科研业务费专项“经济发展新常态下中国对外直接投资(OFDI)的主体、区位和产业研究”(项目编号:2015B1016) 湖北省高等学校人文社会科学重点研究基地WTO与湖北发展研究中心研究项目“城市建设中外商直接投资研究”(项目编号:W20150115)资助
【分类号】：F752.62

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