H公司电子商务发展对策研究

发布时间：2018-06-26 09:16

本文选题：H公司 + 电子商务　；参考：《广东财经大学》2015年硕士论文

【摘要】：电子商务(Electronic Commerce)作为新型商业运营模式,因具基于互联网实现信息发布、查询、产品交易、反馈的特点,正在得到越来越多企业的应用和推广。在高低压电气行业当中,由于中低压产品生产企业在技术、资金和规模等方面生产要求低,导致该行业内企业数量多,产品质量参差不齐,行业竞争激烈,行业平均利润水平越来越低。在这个时期,随着互联网使用的迅速普及,电子商务在信息潮流中应运而生并迅猛发展,由于电子商务所具有的交易快捷和成本低廉等特点,已经对传统的企业经营模式形成了极大的冲击和挑战,但是从另外一个角度来说,电子商务的迅速发展也给传统电气行业带来了崭新的机遇。作为一家专业生产销售低压成套开关设备和各类非标机箱的民营企业,H公司在激烈的市场竞争中,其发展也正在遭遇如何突破传统经营模式的重大瓶颈。因此,本文以H公司为研究对象,基于电子商务管理理论和管理优化理论,运用文献研究法和定性分析法,在调研访谈,对公司现状总结及问题梳理的基础上,分析了H公司在业务运作过程中存在的具体问题,为H公司提出了优化设计电子商务的方案及其实施保障对策。研究表明,H公司在电子商务运营上存在着应用程度低,在电子商务的应用环境差、电子商务的应用物流配送能力不足,以及适应电子商务发展的人才储备缺乏等问题。为此,H公司应当深化电子商务组织架构与内部资源整合,建立基于电子商务模式的公司内部管理系统,建立应用信息技术的供应链管理集成,与企业内部交易接口的物流配送系统,公司电子商务方案实施保障对策,优化完善公司组织结构体系。本文的研究,为H公司选择合适的企业电子商务发展战略提供了策略指导,能较好地帮助H公司提高企业管理水平。
[Abstract]:As a new business operation mode, Electronic Commerce is being applied and popularized by more and more enterprises because of the characteristics of information publishing, inquiry, product trading and feedback based on the Internet. In the high and low voltage electrical industry, the production enterprises of low and medium pressure production enterprises are producing requirements in terms of Technology, capital and scale. Low, leading to the number of enterprises in the industry, the uneven quality of the products, the fierce competition in the industry, and the lower level of the average profit of the industry. In this period, with the rapid popularization of the Internet, the electronic commerce came into being and developed rapidly in the information trend. There has been a great impact and challenge to the traditional business model, but from another point of view, the rapid development of e-commerce has also brought new opportunities to the traditional electrical industry. As a private enterprise specializing in producing and selling low-voltage switchgear and all kinds of non standard cases, H company is competing in fierce market competition. In the struggle, its development is also encountering a major bottleneck in how to break through the traditional business model. Therefore, based on the H company as the research object, based on the theory of e-business management and the theory of management optimization, using the literature research method and the qualitative analysis method, this paper analyzes the H company's business on the basis of the survey and interview, on the basis of the general situation and problems of the company. The specific problems existing in the operation process are proposed for H company to optimize the design of electronic commerce and its implementation guarantee countermeasures. The research shows that H company has low application degree in e-business operation, poor application environment in electronic commerce, inadequate logistics distribution ability of e-commerce, and people adapting to the development of e-commerce. For this reason, H company should deepen the integration of e-business organization structure and internal resources, establish internal management system based on electronic commerce model, establish supply chain management integration of application information technology, logistics distribution system with enterprise internal trading interface, guarantee countermeasures of the implementation of corporate e-business scheme. The research of this paper provides strategic guidance for H company to choose appropriate enterprise e-commerce development strategy, which can help H company improve enterprise management level.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F724.6

【参考文献】