消费主义影响下我国居民消费观研究

发布时间：2018-08-05 12:23

【摘要】：20世纪80年代以来,由于我国经济的快速发展和世界范围内经济全球化趋势的扩大,西方的消费主义思潮在我国逐渐传播开来,并且渗透到我国社会的各个层面,对我国居民的消费观和消费行为产生了一定影响,使其在许多方面表现出与西方消费社会极大的相似性。本文以改革开放后我国居民消费观的历史变革为背景,以消费主义为切入点,研究我国居民的消费观的发展变化。随着改革开放的深入发展,消费在我国社会经济和文化生活中的重要作用逐渐显现,我国学者也越来越重视对消费观的研究。本文以马克思主义立场、观点和方法为基础,研究消费主义影响下我国居民的消费观,要解决的问题主要有两个：一是研究消费主义影响下我国居民消费观产生了哪些变化和问题；二是在分析我国居民消费观现状的基础上,探究如何构建我国的消费文化,树立合理的消费观,这也是本文的创新之处。本文的研究思路是：首先,研究消费主义与消费观的基本理论,在此基础上分析消费主义的实质和社会历史影响,揭示消费观与消费主义的关系。其次,研究在我国居民消费观的历史变革中,消费主义对我国居民消费观产生的影响。主要包括消费主义对我国居民消费观的影响途径,以及通过这些途径,消费主义给我国居民消费观带来的变化和产生的问题。再次,研究我国居民消费观的现状。现阶段我国居民的消费观概括来说就是多元化的消费观,体现在消费内容、消费方式和消费目的三个方面。除此之外,还分析了现阶段我国居民消费观的特征和现阶段几种典型的消费观,揭示出现阶段我国居民消费观背后隐藏的异化消费实质。最后,提出解决现阶段我国居民消费观问题的对策是树立合理消费观。要树立合理消费观,必须构建我国的消费文化,规范媒体行为,制定和完善相关法律法规,加强居民的消费教育。只有这样才能够超越消费主义,促进人类社会的持续发展。
[Abstract]:Since the 1980s, due to the rapid development of China's economy and the expansion of the worldwide economic globalization trend, the western consumerism trend has gradually spread in our country, and permeated to all levels of our society. It has a certain influence on the consumption view and behavior of Chinese residents, which makes it show great similarity with the western consumer society in many aspects. With the background of the historical change of the consumption view of Chinese residents after the reform and opening up, and the starting point of consumerism, this paper studies the development and change of the consumption view of the residents in our country. With the deepening development of reform and opening up, the important role of consumption in our country's social economy and cultural life gradually appears, and Chinese scholars pay more and more attention to the study of consumption view. Based on Marxist standpoint, viewpoint and method, this paper studies the consumption view of Chinese residents under the influence of consumerism. There are two main problems to be solved: one is to study the changes and problems of the consumption concept of Chinese residents under the influence of consumerism, the other is to explore how to construct the consumption culture of our country on the basis of analyzing the present situation of our country's residents' consumption view. It is also the innovation of this paper to set up a reasonable view of consumption. The research ideas of this paper are as follows: first, the basic theory of consumerism and consumption view is studied, and on this basis, the essence and social historical influence of consumerism are analyzed, and the relationship between consumption view and consumerism is revealed. Secondly, the paper studies the influence of consumerism on the concept of consumption in China. It mainly includes the influence ways of consumerism on the consumption view of Chinese residents, and the changes and problems that consumerism brings to our residents' consumption view through these ways. Thirdly, the paper studies the current situation of consumption view of Chinese residents. At present, the consumption view of Chinese residents is diversified, which is embodied in three aspects: the consumption content, the consumption mode and the consumption purpose. In addition, it also analyzes the characteristics of Chinese residents' consumption concept at the present stage and several typical consumption views at the present stage, and reveals the essence of alienation consumption hidden behind the emerging stage of our country's residents' consumption concept. Finally, the author puts forward the countermeasures to solve the problem of consumption concept of residents in China at present. In order to establish a reasonable consumption view, we must construct our consumption culture, standardize media behavior, formulate and perfect relevant laws and regulations, and strengthen the consumption education of residents. Only in this way can we surmount consumerism and promote the sustainable development of human society.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F713.55

【参考文献】