ZBLD保安公司的服务创新策略研究

发布时间：2019-06-08 13:54

【摘要】：随着现代社会经济的日益发展,治安状况日趋多变复杂,仅仅依靠国家行政机关已满足不了社会治安的庞大需求,更需要大量的社会力量参与到社会治安维护中,保安在当代社会发挥维护社会治安大局稳定的作用显的越来越重要。保安服务是指为满足公民、法人和其他社会组织的安全需求,依法设立的保安从业单位,为社会提供专业化、安全防范服务及相关业务的服务。近年来,保安服务企业得到了长足发展,保安服务覆盖了党政机关、金融系统、学校、团体、企事业单位以及公共场所、宾馆饭店、住宅小区等关系人民生活的各个领域,已从单纯的人防业务发展为守护、巡逻、押运、技术防范等多项业务,维持社会治安稳定方面的作用越来越突出,为城市建设、经济发展,构建和谐社会起到了不可低估的作用。但我国对保安服务业认可度不高,保安在人民心中的形象也限于银行守护、门卫守护、值守卡点、街面巡逻等,保安从业人员的薪酬待遇较低,保安员的素质水平也普遍偏低。ZBLD保安服务公司作为当地首家民营保安公司,具有一定的先发优势,同时也存在服务同质化竞争严重,服务半径区域化限制,服务营销渠道不畅,服务协调性不强、服务管理缺乏系统性和先进性、员工素质低下等问题。本文深入研究了ZBLD保安服务公司的经营状况,运用四维度模型、PEST模型、五力模型、SWAT等多种方式,对该公司的服务现状、存在问题、竞争环境、优劣势进行分析,从公司服务产品创新、服务营销渠道创新、服务协调性创新、服务创新策略的保障措施等方面探寻新形势下ZBLD保安服务公司的服务创新策略。旨在从服务创新的角度全面提高ZBLD保安服务公司整体竞争实力,并针对日后可能存在的问题找到合理解决方案,全方位的提升ZBLD保安服务公司的整理竞争实力,并为公司持续、稳定发展提供有力支撑,同时对我国同类型的保安服务公司全面发展起到一定的指导和借鉴意义。
[Abstract]:With the development of modern society and economy, the situation of public security is becoming more and more changeable and complex. The state administrative organs alone can not meet the huge needs of social security, and a large number of social forces are needed to participate in the maintenance of social security. Security plays a more and more important role in maintaining the overall situation of social security in contemporary society. Security service refers to the security units established according to law to meet the safety needs of citizens, legal persons and other social organizations, and to provide professional, safety prevention services and related services to the society. In recent years, security service enterprises have made great progress. Security services cover various fields related to people's lives, such as party and government organs, financial system, schools, organizations, enterprises and institutions, as well as public places, hotels, residential areas and so on. From the simple civil air defense business to guard, patrol, escort, technical prevention and other businesses, the role of maintaining social security and stability has become more and more prominent, for urban construction, economic development, The construction of a harmonious society has played an important role that can not be underestimated. However, China's recognition of the security service industry is not high, and the image of security in the hearts of the people is limited to bank guards, doormen, card points, street patrols, etc., and the remuneration of security practitioners is relatively low. The quality level of security guards is also generally on the low side. ZBLD Security Service Company, as the first local private security company, has certain first-mover advantages, at the same time, there are serious service homogeneity competition and service radius regionalization restrictions. The service marketing channel is not smooth, the service coordination is not strong, the service management is lack of systematicness and advanced nature, the staff quality is low and so on. This paper deeply studies the operating situation of ZBLD security service company, and analyzes the service status, existing problems, competitive environment, advantages and disadvantages of the company by using four-dimensional model, PEST model, five-force model, SWAT and other ways. This paper probes into the service innovation strategy of ZBLD security service company under the new situation from the aspects of service product innovation, service marketing channel innovation, service coordination innovation, service innovation strategy and so on. The purpose of this paper is to improve the overall competitive strength of ZBLD security service company in an all-round way from the point of view of service innovation, and to find a reasonable solution to the problems that may exist in the future, so as to enhance the collation and competitive strength of ZBLD security service company in an all-round way, and to continue for the company. Stable development provides strong support, at the same time, it plays a certain guiding and reference significance for the all-round development of the same type of security service companies in our country.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F719

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