将五大人格模型与UTAUT结构联系起来以预测采用IS：移动支付验收的研究

发布时间：2022-08-11 21:45

　　于机和社交媒体引发了现代社会的一场伟大革命,帮助许多企业将其销售方式调整为更有效的商业模式。例如,移动支付作为这些新型商业机构的新兴技术,现在正在进行采用流程。众所周知个人用户倾向于接受新技术。毫不奇怪,一些概念模型试图描述人们如何以及为什么使用移动支付。然而,直到最近,人格在整体上的作用和具体的大五人格模型基本上仍然未被发现。本文采用交互心理学视角,将技术接受和使用统一理论（UTAUT）概念框架内的大五人格特征的结构与使用该技术的意图关联起来。本文旨在确定人格特征对UTAUT构成的影响,从而导致移动支付采纳意图和使用。此外,感知的声誉被作为使用移动支付系统的意图和使用这些系统之间关系的调节者而增加。数据来自巴基斯坦主要城市的311名移动支付客户,并使用SEM进行分析。在经验性地测试早期的研究结论,将性能期望、努力期望、社会影响和促进条件联系起来,以便与手机支付系统中的大五人格特征和技术使用直接建立关系,并利用措施感知和实际使用这些系统。结果表明,外向性和开放性经验与UTAUT的所有结构正相关,除了性能与开放性没有显着相关性。认真和友好与促进条件有关,认真和努力期望之间的关系不显着。正... 

【文章页数】：105 页

【学位级别】：博士

【文章目录】：
ABSTRACT
摘要
ACKNOWLEDGMENT
Chapter 1 Introduction
    1.1 Background and research gap
    1.2 Objectives
    1.3 Research Questions
    1.4 Methodology
    1.5 Delimitations
    1.6 Outline
Chapter 2 Literature Review
    2.1 Theoretical Framework
    2.2 Unified Theory of Acceptance and Use of Technology
        2.2.1 Performance expectancy
        2.2.2 Social influence
        2.2.3 Effort expectancy
        2.2.4 Facilitating conditions
    2.3 Big five model of Personality and ICT acceptance
        2.3.1 Neuroticism
        2.3.2 Extraversion
        2.3.3 Agreeableness
        2.3.4 Conscientiousness
        2.3.5 Openness to experience
    2.4 Mobile Payment Systems
        2.4.1 Mobile payment systems in Pakistan
    2.5 Perceived reputation
Chapter 3 Hypotheses Development
    3.1 UTAUT Constructs and Personality Traits
        3.1.1 Neuroticism and UTAUT Constructs
        3.1.2 Extraversion and UTAUT Constructs
        3.1.3 Openness to experience and UTAUT Constructs
        3.1.4 Agreeableness and UTAUT Constructs
        3.1.5 Conscientiousness and UTAUT Constructs
    3.2 Mobile Payment Adoption Intentions and UTAUT Constructs
        3.2.1 Mobile Payment Adoption Intentions and Performance Expectancy
        3.2.2 Mobile Payment Adoption Intentions and Efforts Expectancy
        3.2.3 Mobile Payment Adoption Intentions and Social Influence
        3.2.4 Mobile Payment Use and Facilitating Conditioning
        3.2.5 Mobile Payment Adoption Intentions and Use
    3.3 Moderating Role of Perceived Reputation
Chapter 4 Research Methodology
    4.1 Unit of Analysis and Population
    4.2 Research Philosophy
    4.3 Research approach
    4.4 Research Design
        4.4.1 Survey Development and Pilot Testing
        4.4.2 Scaling
        4.4.3 Survey Measures
        4.4.4 Participants and Sampling
        4.4.5 Data collection
        4.4.6 Administering the Survey
    4.5 Ethical Considerations
Chapter 5 Data Analysis and Results
    5.1 Data Coding
    5.2 Demographic
    5.3 Data Analysis and Procedure
        5.3.1 Measurement model
        5.3.2 Reliability of Instrument
        5.3.3 Validity of Instrument
        5.3.4 Common Method Bias
        5.3.5 Model Fit for Measurement Model
    5.4 Structural Model and Hypotheses Testing
        5.4.1 Perceived Reputation as a Moderator
Chapter 6 Discussion and Implications
    6.1 Discussion of research philosophy
    6.2 Discussion of Results
    6.3 Implications of the Study
        6.3.1 Theoretical Implications
        6.3.2 Practical Implications
    6.4 Limitations and Future Research
    6.5 Conclusion
References
Appendix
    Papers related to PhD thesis
    Other studies in course of PhD



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