基于共享节约的网购供应链ITIO动态博弈分析

发布时间：2018-01-20 13:08

本文关键词： 网络直销商物流服务商共享节约动态博弈　出处：《中国管理科学》2016年S1期 　论文类型：期刊论文

【摘要】：在网购供应链中,网络直销商的利润往往受到物流服务商的制约。而常见的物流外包合同不能有效的协调好二者之间的利益冲突,基于此种情况,本文运用动态博弈模型在分析常见的物流合同的基础之上,设计了节约共享合同,剖析了在网购供应链中博弈主体如何采取最优策略,在寻求供应链协调的时候,也使得库存与运输之间达到联合优化,并结合实例论证了此种合同的有效性,结果表明在共享节约合同优于常见的物流外包合同,双方的努力程度、网络直销商的市场最佳定价、存货决策量和系统的利润都得到帕累托改进。
[Abstract]:In the supply chain of online purchase, the profit of the network distributor is often restricted by the logistics service provider. However, the common logistics outsourcing contract can not effectively coordinate the conflict of interest between the two, based on this situation. Based on the analysis of common logistics contracts, this paper designs a saving and sharing contract by using dynamic game model, and analyzes how the game players adopt the optimal strategy in the supply chain of online purchase. When seeking coordination of supply chain, the joint optimization of inventory and transportation is achieved, and the effectiveness of this contract is demonstrated by an example. The result shows that the shared economy contract is superior to the common logistics outsourcing contract. Pareto improved the level of effort between the two parties, the best pricing in the market for online distributors, inventory decisions and system profits.
【作者单位】：云南师范大学经济与管理学院;
【基金】：国家自然科学基金资助项目(71362029) 云南省中青年学术和技术带头人后备人才(2014HB009) 云南省级立项支持新增一级学科博士点学科建设规划(应用经济学) 云南师范大学“十二五”学科建设项目(一层次应用经济学)
【分类号】：F252;F713.36;O225
【正文快照】： 1引言由于电子商务的发展,网购已经成为当今时代发展的一种潮流。在今年的双十一促销活动中,全天的网购交易额达912.17亿元,与以往相比实现了跨越式的发展。同时,也应注意到面对庞大的交易额,单个网络直销商是无法完成交易的,或者说,由于经济实力较弱,无力自建配送人员,所以

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