荔湾区服务业标准化战略实施研究

发布时间：2018-04-20 05:24

  本文选题：服务业 + 标准化　； 参考：《华南理工大学》2016年硕士论文

【摘要】：在经济全球化的背景下,标准作为市场竞争的重要手段,是社会经济发展的战略制高点。抢占标准制高点,已经成为当今国际之间、地区之间、企业之间竞争的最高级形式。新世纪以来,我国也将标准化提上战略高度,从国家到地方,围绕如何有效实施标准化战略,开展了深入思考和研究,各级政府纷纷制定出相应的标准化战略发展纲要。但由于我国开展标准化工作起步较晚,发展不均衡和认识不全面等多方面的原因,标准化工作面临着诸多问题。现阶段的标准化战略研究多侧重于第一、二产业,对服务业的研究还比较少。而随着服务产业在国民经济中所占比重逐年增加,研究制定服务行业标准化的需求也越来越强烈。广州市荔湾区作为一个服务产业相对比较密集的地区,服务业标准化战略却实施仍处于刚起步的阶段,研究制定符合自身实情的服务业标准化战略实施是荔湾区未来发展进步的必然要求。本文以广州市荔湾区服务业标准化战略为研究对象,首先阐明研究的背景、意义,并运用文献研究法查找国内外关于服务业标准化及标准化战略的相关理论,构建分析研究的理论基础。其次,运用问卷调查法和访谈法了解荔湾区服务业标准化战略实施的现状,为论文的分析研究提供事实依据。通过对收集到的资料进行归纳整理和数据分析,剖析存在问题及原因所在。同时借鉴其它地区优秀做法,研究分析广州市番禺区、深圳市盐田区的服务业标准化战略实施经验,为论文的结论提供实践依据。最后结合荔湾区自身特点,提出加强服务业标准化战略实施工作的对策建议,探索一条切实可行的服务业标准化战略实施道路。本文的主要研究内容是在目前服务业标准化理论研究不多的情况下,以广州市荔湾区的服务业标准化工作为对象展开研究讨论,在理论方面丰富了标准化战略的研究内容。同时结合荔湾区的实际情况,针对问题根源,从加强协作、扩大宣传、注重人才、开展多样化工作、完善政策和科学筹划六个方面为未来荔湾区服务业标准化战略的制定实施提供了一些建议。
[Abstract]:Under the background of economic globalization, as an important means of market competition, standard is the strategic commanding point of social economic development. Preemption of standard commanding heights has become the most advanced form of competition among international, regional and enterprises. Since the new century, our country has also raised standardization to a strategic height. From country to place, we have carried out in-depth thinking and research on how to implement the standardization strategy effectively, and governments at all levels have drawn up the corresponding development outline of standardization strategy one after another. However, the standardization work in China is faced with many problems due to its late start, uneven development and incomplete understanding. At present, the research of standardization strategy focuses on the first and second industries, but the research on service industry is less. As the proportion of service industry in national economy increases year by year, the demand for standardization of service industry becomes more and more intense. As a relatively dense service industry, Liwan District of Guangzhou City is still in the early stage of implementing the service industry standardization strategy. It is necessary for the future development and progress of Liwan District to study the implementation of service standardization strategy in accordance with its own reality. This paper takes the service industry standardization strategy of Liwan District of Guangzhou as the research object. First of all, it clarifies the background and significance of the research, and uses the literature research method to find out the relevant theories about the service industry standardization and standardization strategy at home and abroad. Construct the theoretical foundation of analysis research. Secondly, the present situation of the implementation of service industry standardization strategy in Liwan District is understood by questionnaire survey and interview method, which provides a factual basis for the analysis and research of this paper. Through the collection of data and data analysis, analyze the existing problems and reasons. At the same time, using the excellent practices of other regions for reference, this paper studies and analyzes the implementation experience of service industry standardization strategy in Panyu District of Guangzhou and Yantian District of Shenzhen City, which provides the practical basis for the conclusion of the paper. Finally, according to the characteristics of Liwan District, the author puts forward the countermeasures and suggestions to strengthen the implementation of service standardization strategy, and explores a feasible way to implement service standardization strategy. The main research content of this paper is to carry out research and discussion on the service industry standardization work in Liwan District of Guangzhou under the condition that there is not much research on service standardization theory at present, which enriches the research content of standardization strategy in theory. At the same time, in light of the actual situation in Liwan District, aiming at the root causes of the problems, we should strengthen cooperation, expand publicity, pay attention to talents, and carry out diversified work. Six aspects of perfect policy and scientific planning provide some suggestions for the establishment and implementation of service standardization strategy in Liwan district.
【学位授予单位】：华南理工大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F203
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本文编号：1776439