哈尔滨万达城市综合体运营模式及发展策略研究

发布时间：2018-05-06 11:19

本文选题：万达 + 城市综合体　；参考：《哈尔滨理工大学》2015年硕士论文

【摘要】：近年来,人们开始推崇“新城市主义”的理念,也开始注重城市生活的品质,而城市的发展有她的模式,综合体是其中比较完备的一种,也符合人们的生活和心理需求。娱乐、美食、购物的中心,也是城市的中心,万达广场就是城市的中心,这是万达城市综合体的广告,说明了围绕人们生活的必需品不仅是阳光、空气和水,也要有这种城市特有的生活模式,它给人们的生活带来便捷、愉悦、充实,等等适合生存的环境。随着城市综合体的不断发展,对其运营模式与发展策略的研究有了更多的现实意义。本文通过对城市综合体的功能、开发要素、特色、发展优势进行系统分析,了解到城市综合体的相关理论,并分析了哈尔滨万达城市综合体的发展情况和发展环境,而后对从万达城市综合体运营模式的特点及经验进行深入分析,从而总结了哈尔滨万达城市综合体的运营模式及特色,最后研究了哈尔滨万达城市综合体运营模式的制约条件,并探讨了哈尔滨万达城市综合体的发展策略的具体措施。本文对哈尔滨万达城市综合体的运营模式与发展策略的研究提供了一定的基础,也为万达城市综合体,尤其是哈尔滨万达城市综合体的建设提出了相关的建议,希望能对万达集团管理者的发展决策提供一些参考。
[Abstract]:In recent years, people began to promote the concept of "new urbanism", but also began to pay attention to the quality of urban life, and the development of the city has its own model, the synthesis is a relatively complete one, which also meets the needs of people's life and psychology. Entertainment, food, shopping centers, city centers, Wanda Square is the center of the city, this is an advertisement for Wanda City complex, which shows that the necessities around people's lives are not just sunshine, air and water. There should also be a city-specific lifestyle that brings convenience, pleasure, enrichment, and so on to people's lives. With the continuous development of urban complex, it has more practical significance to study its operation mode and development strategy. Based on the systematic analysis of the functions, development elements, characteristics and advantages of the urban complex, this paper finds out the relevant theories of the urban complex, and analyzes the development situation and the development environment of the urban complex in Harbin Wanda. Then it analyzes the characteristics and experience of Wanda urban complex operation model, summarizes the operation mode and characteristics of Harbin Wanda urban complex, and finally studies the restriction conditions of Harbin Wanda urban complex operation model. And discussed the development strategy of Harbin Wanda city complex. This paper provides a certain basis for the study of the operation mode and development strategy of the Wanda city complex in Harbin, and puts forward some relevant suggestions for the construction of the Wanda city complex, especially for the construction of the city complex of Harbin Wanda. Hope to provide some reference for the development decision of Wanda Group managers.
【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F299.233.4

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