面向最终用户的建筑市场逆向多属性电子招投标博弈分析

发布时间：2018-05-18 13:47

本文选题：建筑市场 + 电子招投标　；参考：《清华大学学报(自然科学版)》2016年08期

【摘要】：建筑市场电子招投标平台的推广,优化了建筑市场的资源配置,增强了企业市场竞争能力,有效防止了不正当竞争行为的发生。但建筑市场电子招投标平台存在着市场响应机制缺乏的短板,其在招投标中并未对最终用户的建筑质量要求等诉求进行全面响应,使得最终用户满意度越来越低。该文结合建筑产品的特点及建筑市场对多属性电子招投标的需求,从建筑市场最终用户的角度,以施工招投标为例,建立了两阶段拍卖模型,即网上逆向多属性拍卖模型和不完全信息条件下无限回合的合同降价谈判模型,扩展了投标者的成本函数,分析了其均衡策略,得到第1阶段模型的Bayes-Nash均衡策略,并推导了第2阶段模型招投标方的期望效用。结果表明:模型的建立响应了最终用户的相关诉求,降低了建筑产业供应链的总成本,从整体上提高了建筑产业供应链的竞争力,具有一定的指导和推广意义。
[Abstract]:The promotion of electronic bidding platform in the construction market optimizes the allocation of resources in the construction market, strengthens the competitive ability of the enterprise market, and effectively prevents the occurrence of unfair competition behavior. However, there is a lack of market response mechanism in the electronic bidding platform in the construction market, and it does not respond to the demands of the end-user in the bidding, which makes the end-user satisfaction become lower and lower. According to the characteristics of construction products and the demand of construction market for multi-attribute electronic bidding, this paper establishes a two-stage auction model from the point of view of end-user of construction market, taking construction bidding as an example. That is, the reverse multi-attribute auction model and the infinite contract price reduction negotiation model under the condition of incomplete information extend the cost function of the bidder, analyze its equilibrium strategy, and obtain the Bayes-Nash equilibrium strategy of the first stage model. The expected utility of the bidding parties in the second stage model is deduced. The results show that the establishment of the model responds to the demand of the end users, reduces the total cost of the supply chain of the construction industry, and improves the competitiveness of the supply chain of the construction industry as a whole, which has certain guiding and popularizing significance.
【作者单位】：清华大学建设管理系;清华大学恒隆房地产研究中心;
【基金】：国家自然科学基金资助项目(5157081671)
【分类号】：F426.92;F284

【相似文献】