生态位视角下第三方物流战略联盟的研究

发布时间：2018-06-03 03:27

本文选题：生态位 + 第三方物流　；参考：《广西科技大学》2015年硕士论文

【摘要】：如今复杂的经济全球化和科技迅速发展的大背景下,物流企业难以独自应对这种复杂多变的经济环境。组建物流战略联盟便应运而生,它是一种有效的方法使物流联盟在复杂的经济环境下增强自己的竞争力。为了更深入的了解国内第三方战略联盟的机制,本文通过物流联盟成员的生态位关系的研究,以及怎样的物流战略联盟能够在激烈的市场环境中取得竞争力的优势和形成市场的霸主地位。本文从生态位视角去研究第三方物流战略联盟,物流企业之间的关系和生态种群之间的关系如出一辙,具有共生和竞争等特点。物流战略联盟的具有自然科学中的生态位关系,意味着联盟成员不只有竞争,还需要共同共生。本文从一个全新的视角去研究物流联盟成员的关系更加透彻和具体,让人们更好的认识这种生态位关系和物流战略联盟的作用。现今的复杂的经济环境,物流企业已经离不开周围的环境,组建物流战略联盟更是一个相互学习和增强自身竞争力的良好途径,物流联盟成员不仅要在这种学习中取得自身的竞争实力,更要正确的选择自身企业在市场生态环境中的地位,这种地位影响着物流企业本身的竞争能力,所以物流联盟企业必须使用创新手段来提高自身的竞争力。现如今经济全球化,物流企业的竞争力在单独的个体上已经无法体现,战略联盟的竞争力决定着联盟的市场地位,相应也就觉得这单个企业的市场地位。因此,物流企业的组织结构要随生态环境的变化而做出改变,以提高物流企业的核心竞争力。国内第三方物流企业起步较晚,又被跨国第三方物流公司挤压,国内物流企业使自身有效发展,提高自身的竞争力,满足客户日益提高的多样化的服务要求,物流战略联盟是国内很多物流采取的一种有效途径。本文对我国第三方物流企业结成战略联盟用生态位的视角去深入探讨,希望能够为国内的物流企业提供可靠地指导依据。
[Abstract]:Under the background of complex economic globalization and rapid development of science and technology, logistics enterprises can hardly cope with this complicated and changeable economic environment. It is an effective method for logistics alliance to enhance its competitiveness in the complex economic environment. In order to understand the mechanism of the strategic alliance of the third party in China, this paper studies the niche relationship of the members of the logistics alliance. And what kind of logistics strategic alliance can gain the competitive advantage in the fierce market environment and form the dominant position of the market. This paper studies the strategic alliance of third party logistics from the perspective of niche. The relationship between logistics enterprises and ecological population is the same and has the characteristics of symbiosis and competition. Logistics strategic alliance has niche relationship in natural science, which means that alliance members not only compete, but also co-exist. In this paper, a new perspective to study the relationship of logistics alliance members more thorough and specific, so that people better understand this niche relationship and the role of logistics strategic alliance. In today's complex economic environment, logistics enterprises have been inseparable from the surrounding environment. Forming logistics strategic alliances is a good way to learn from each other and enhance their competitiveness. The members of logistics alliance should not only obtain their own competitive strength in this kind of study, but also correctly choose the position of their enterprises in the market ecological environment, which affects the competitive ability of the logistics enterprises themselves. Therefore, logistics alliance enterprises must use innovative means to improve their competitiveness. Nowadays, with the globalization of economy, the competitiveness of logistics enterprises can not be reflected in individual. The competitiveness of strategic alliance determines the market position of alliance, and the market position of this individual enterprise is considered accordingly. Therefore, the organizational structure of logistics enterprises should be changed with the change of ecological environment in order to improve the core competitiveness of logistics enterprises. Domestic third party logistics enterprises started late and were squeezed by multinational third party logistics companies. Domestic logistics enterprises make their own effective development, improve their own competitiveness, and meet the increasing diversity of customer service requirements. Logistics strategic alliance is an effective way adopted by many domestic logistics. This paper discusses the strategic alliance of the third party logistics enterprises in China from the perspective of niche, hoping to provide reliable guidance basis for the domestic logistics enterprises.
【学位授予单位】：广西科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F259.23

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