惠州商业地产风险管控研究

发布时间：2018-06-13 03:17

本文选题：商业地产 + 风险管理　；参考：《华中师范大学》2016年硕士论文

【摘要】：在持续高位运行的宏观经济形势下,凭借着丰厚的利润空间和巨大的发展潜力,我国商业地产进入高速增长阶段,吸引着众多开发商与大量资金的涌入。如今随着高增长放缓,经济趋于平稳运行,商业地产市场也正在逐步饱和,行业调整趋势明显。在总体量方面,以2014年为例,全国商业房地产开发总投资额达到95036亿元,年实际增长率超过10%,依旧表现出较强的增长态势。与此同时,随着前期大规模开发,多处商业地产开发商资金周转吃紧、大型商业中心接连关闭等现象频现,诸多弊病也正在逐渐显露。市场的冷热不均,预示着商业地产已经由粗放式开发阶段转向精细化运营阶段。由于国内商业地产市场发展时间较短,总体仍处于初期发展阶段,与之配套的理论、政策尚未健全,在商业地产开发与运营模式上存在诸多问题,例如：企业实力参差不齐,导致市场项目良莠不齐；对于项目认知与规划不足,缺乏长期稳定的资金渠道与专业运营经验等等；商业地产在发展中正逐步面临巨大的投资风险与一系列新的问题。在这一现状下,针对商业房地产的项目管理和运营,本文提出风险管控理念,尝试将风险管理应用于商业地产的日常管理之中,对加快商业地产投资风险体系的建设具有重大意义。在充分研究国内外房地产市场风险的基础上,本文结合文献和实证研究方法,以惠州商业地产为对象,进行以下研究：1、采用定性和定量研究方法对商业地产及其投资的含义和特点予以分析和界定；2、通过对投资风险评价方法的优势和局限性研究比较,确定所选用的风险评价方法。3、在对商业地产投资风险进行大量研究的基础上,建立投资风险评价指标体系。4、通过分析惠州商业房地产与其各业态特征,系统地研究风险产生根源与影响因素。5、针对系统风险与非系统风险进行可行性研究,并结合投资开发模式、融资渠道等运营方面的实例情况提出风险规避建议及针对性解决方案。希望本文所涉及的商业地产风险管理研究,对推动惠州商业房地产行业的稳健发展、以及为整个商业地产行业的稳定发展提供理性探索。
[Abstract]:Under the macroeconomic situation of continuous high running, with rich profit space and huge development potential, commercial real estate in our country has entered the stage of rapid growth, attracting the influx of many developers and a large number of funds. Now with high growth slowing, the economy tends to smooth, the commercial real estate market is gradually saturated, the industry adjustment trend is obvious. In terms of total volume, taking 2014 as an example, the total investment in commercial real estate development in China reached 9.5036 trillion yuan, and the annual real growth rate exceeded 10 yuan, which still showed a strong growth trend. At the same time, with the early large-scale development, a number of commercial real estate developers cash flow tight, large commercial center closure and other phenomena frequency, many ills are also gradually exposed. The uneven heat and cold market indicates that commercial real estate has changed from extensive development stage to fine operation stage. Because of the short development time of domestic commercial real estate market, the whole is still in the initial stage of development, and the supporting theory and policy are not yet sound, there are many problems in the commercial real estate development and operation mode, such as: the strength of the enterprise is not uniform. It leads to mixed market projects; lack of project cognition and planning, lack of long-term stable financial channels and professional operating experience, etc. Commercial real estate is gradually facing huge investment risks and a series of new problems in the development of commercial real estate. Under this situation, aiming at the project management and operation of commercial real estate, this paper puts forward the idea of risk management, and tries to apply risk management to the daily management of commercial real estate. It is of great significance to accelerate the construction of commercial real estate investment risk system. On the basis of fully studying the risk of real estate market at home and abroad, this paper combines the literature and empirical research methods, taking Huizhou commercial real estate as the object, Carry out the following research: 1, use qualitative and quantitative research methods to analyze and define the meaning and characteristics of commercial real estate and its investment, and study and compare the advantages and limitations of investment risk assessment methods, On the basis of a large number of studies on the investment risk of commercial real estate, the index system of investment risk evaluation .4 is established. By analyzing the characteristics of commercial real estate in Huizhou city and its various business forms, the author determines the risk evaluation method .3, and establishes the evaluation index system of investment risk on the basis of a large number of studies. The causes and influencing factors of risk are studied systematically. The feasibility of system risk and non-system risk is studied, and the investment development mode is combined. Financing channels and other operational aspects of the case of risk-aversion recommendations and targeted solutions. It is hoped that the research on the risk management of commercial real estate in this paper will provide a rational exploration for promoting the steady development of the commercial real estate industry in Huizhou and for the stable development of the entire commercial real estate industry.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F299.23

【参考文献】