消费者食品安全问题识别能力与安全食品购买行为

发布时间：2018-06-20 03:17

本文选题：食品安全 + 识别能力　；参考：《南通大学学报(社会科学版)》2016年03期

【摘要】：大量具有食品安全问题识别能力的消费者是避免食品安全市场"劣币驱逐良币"的关键。研究基于江苏省消费者660份实地问卷调查数据,利用Ordered Logit模型研究了消费者食品安全问题识别能力及影响因素,并进一步分析了消费者食品安全问题识别能力与安全食品购买行为的关系。研究发现,消费者食品安全问题识别能力薄弱是导致安全食品购买较少的主要原因;食品安全知识学习和信息搜寻是影响消费者食品安全问题识别能力的主要因素;基层食品安全执法部门信任的提高能够有效增加消费者食品安全问题识别能力;年龄和性别对消费者食品安全问题识别能力有显著影响。因此,加强食品安全知识普及教育和提高基层食品安全执法部门公信力,是提高消费者食品安全问题识别能力和实现食品安全市场分离均衡的关键。
[Abstract]:A large number of consumers with the ability to identify food safety problems are key to avoiding Bad money drives out good in the food safety market. Based on 660 questionnaires collected from consumers in Jiangsu province, the identification ability and influencing factors of consumer food safety problems were studied by using ordered logit model. The relationship between consumers' ability to identify food safety problems and purchase behavior of safe food is further analyzed. It is found that the weak recognition ability of consumers' food safety problems is the main reason leading to the low purchase of safe food, and food safety knowledge learning and information searching are the main factors that affect consumers' ability to identify food safety problems. The improvement of the trust of grass-roots food safety law enforcement departments can effectively increase the ability of consumers to identify food safety problems, and age and gender have a significant impact on the ability of consumers to identify food safety issues. Therefore, strengthening the popularization and education of food safety knowledge and improving the credibility of grass-roots food safety law enforcement departments are the key to improve consumers' ability to identify food safety problems and to achieve a balanced separation of food safety markets.
【作者单位】：南京工业大学安全科学与工程学院;南京工业大学经济管理学院;
【基金】：国家社科基金重大项目(14ZDA0690) 国家自然科学基金(71173103)
【分类号】：F203;F713.55

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