物流企业服务创新影响因素研究

发布时间：2018-08-24 17:22

【摘要】：随着社会经济不断发展,物流行业迎来了空前发展,同时也存在总成本偏高、服务水平落后等问题。物流企业要想提高服务水平和经济收益,获得可持续发展,进行服务创新是必然选择。本文首先对物流企业服务创新进行了概述,包括服务创新的内涵及其特性、物流服务的内涵及特性以及物流企业服务创新的内涵及特性。接着,本文分析了物流企业服务创新的需求,明确物流企业服务创新的内外部动因和创新目标。其次,本文在Sundbo等提出的服务创新驱动力模型基础上,以物流企业为边界,分析了影响其开展服务创新的内外部因素,同时利用系统动力学方法,分析各个影响因素之间的因果关系,构建相应的系统流图,利用VENSIM PLE平台对SD模型进行仿真模拟,并对仿真结果进行分析,得出本文的结论。同时,本文还对SD模型进行了灵敏度分析,研究了物流企业服务创新收益对不同影响因素变化大小的敏感程度。最后,本文以日日顺物流服务创新案例为例,重点分析了其成功经验以及推广价值,进而从宏观和微观两个方面对物流企业服务开展服务创新活动提出相应的管理对策。从宏观方面来看,政府部门应该给予物流企业足够的政策扶持,鼓励并积极引导物流企业开展服务创新活动;金融机构应该采取有效的措施为物流企业开展服务创新活动提供足够的经济支持,使其融资成本变低。从微观上来看,物流企业应该要制定合适的服务创新战略;加大现代化物流设施设备的投入和信息技术的应用;提高物流企业职员素质等。
[Abstract]:With the continuous development of social economy, the logistics industry has experienced unprecedented development, but there are also some problems such as high total cost and backward service level. If logistics enterprises want to improve service level and economic benefits and obtain sustainable development, service innovation is the inevitable choice. This paper first summarizes the service innovation of logistics enterprises, including the connotation and characteristics of service innovation, the connotation and characteristics of logistics services, and the connotation and characteristics of service innovation of logistics enterprises. Then, this paper analyzes the demand of logistics enterprise service innovation, and clarifies the internal and external motivation and innovation goal of logistics enterprise service innovation. Secondly, on the basis of the driving force model of service innovation proposed by Sundbo and taking logistics enterprises as the boundary, this paper analyzes the internal and external factors that affect the service innovation, and at the same time uses the system dynamics method. This paper analyzes the causality of each factor, constructs the corresponding system flow diagram, simulates the SD model by using VENSIM PLE platform, and analyzes the simulation results, and draws the conclusion of this paper. At the same time, the sensitivity analysis of SD model is carried out, and the sensitivity of service innovation income of logistics enterprises to different influencing factors is studied. Finally, taking the case of daily logistics service innovation as an example, this paper focuses on its successful experience and promotion value, and then puts forward the corresponding management countermeasures from macro and micro aspects to logistics enterprise service innovation activities. From the macro point of view, government departments should give sufficient policy support to logistics enterprises, encourage and actively guide logistics enterprises to carry out service innovation activities; Financial institutions should take effective measures to provide sufficient economic support for logistics enterprises to carry out service innovation activities so as to reduce their financing costs. From the microscopic point of view, logistics enterprises should formulate appropriate service innovation strategies, increase the input of modern logistics facilities and equipment and the application of information technology, and improve the staff quality of logistics enterprises.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F259.23

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