中间财厂商订价策略与专利权人技术授权选择、技术授权与垂直相关市场

发布时间：2019-05-28 02:18

【摘要】：本文拓展Wang(2002)、蔡明芳等(2009)与Li and Ji(2010)的技术授权架构,考量产业中存在一家上游中间财供应商、两家下游最终财厂商(包含一家专利权人以及一家被授权厂商)的授权与市场竞争行为。本研究发现：1.中间财厂商不论采取统一订价或差别订价下,当专利权人创新足够大,采取定额权利金授权的利润水平将高于无技术授权,这一点与Arya and Mittendorf(2006)的观点相一致；2.在中间财厂商采取统一订价情况下,不论创新为大还是小,专利权人采取单位权利金授权的利润水平将恒高于无技术授权。3.中间财厂商采取统一订价下,当创新为巨大,专利权人采取定额权利金的利润将低于单位权利金的利润。4.中间财厂商采取差别订价下,当创新为巨大或非巨大,只要创新足够大,专利权人采取单位权利金的利润将低于不授权的利润。将可能造成专利权人不授权。5.中间财厂商采取差别订价下,当创新为大时,专利权人采取定额权利金的利润将低于单位权利金的利润。6.中间财厂商采取差别订价下,专利权人采取单位权利金的利润仍将高于定额权利金的利润。7.在专利权人采取不同权利金的授权策略下,中间财厂商采取差别订价为其优势策略。8.中间财厂商采差别订价下,当创新大或者是创新虽然小但相对大的情况下,专利权人采取定额权利金授权策略下之社会福利高于专利权人采取单位权利金的水平。
[Abstract]:This paper extends the technology licensing architecture of Wang (2002), Cai Mingfang et al. (2009) and Li and Ji (2010) to consider the existence of an upstream intermediate financial supplier in the industry. The licensing and market competition of two downstream final property manufacturers (including a patentee and an authorized manufacturer). The results of this study are as follows: 1. Under the uniform or differential pricing of intermediate money manufacturers, when the franchisee innovates enough, the profit level of fixed rights authorization will be higher than that of no technical authorization, which is consistent with the view of Arya and Mittendorf (2006). Under the condition that the intermediate financial manufacturer adopts the unified pricing, whether the innovation is large or small, the profit level of the patentee to adopt the unit royalty authorization will always be higher than that without the technical authorization. Under the uniform pricing of intermediate property manufacturers, when the innovation is huge, the profit of the patentee adopting the fixed right fee will be lower than the profit of the unit right fee. 4. Under the differential pricing of intermediate money manufacturers, when the innovation is huge or not huge, as long as the innovation is large enough, the profit of the patentee taking the unit royalty will be lower than the unauthorized profit. May result in the patentee not authorizing. 5. Under the differential pricing of intermediate property manufacturers, when innovation is large, the profit of patentee adopting fixed right will be lower than that of unit equity. 6. Under the differential pricing of intermediate property manufacturers, the profit of the patentee taking the unit right will still be higher than the profit of the fixed right. 7. Under the licensing strategy of different royalties adopted by the patentee, the intermediate money manufacturer adopts the differential pricing strategy as its advantage strategy. 8. When the innovation is large or the innovation is small but relatively large, the social welfare of the patentee under the strategy of fixed right authorization is higher than that of the patentee adopting the unit right fee.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F273;F204

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