Factors Behind Failure of FedEx in Chinese Local Market
发布时间：2022-02-28 21:10
中国物流业随着中国经济的腾飞也发生了天翻复地的变化,新的民营快递企业迅速发展起来。中国政府从政策制定、标准推行、信息化等多个层面对物流业的持续发展进行了良好的引导。联邦快递作为最早进入中国市场的物流企业,曾被列为中国十大物流公司之一,在发展初期对中国物流企业也起到了引导性作用,很多中国物流企业学习和借鉴其成功经验。但近些年,包括联邦快递在内的国外物流企业市场份额极具缩小,部分甚至退出中国市场。本文主要以联邦快递为研究对象,对比中国物流企业发展的现状,对其在中国市场失败的原因进行详细分析,并针对外国跨国公司可能取得的成功因素进行研究。本论文研究表明:联邦快递在中国失败的原因主要包括文化差异（在客户行为方面）、语言差异（在中文网站管理、营销、广告和推广方面）、中国国内规章制度（在国内政策方面）、市场竞争（与国内物流公司的竞争）、市场需求（在国内政策方面）。ARGES和优质服务),以及供应和连锁管理（在中国大领土管辖范围内的任何地区的快速安全交付方面）等方面。结合失败原因,本文给出未来其他跨国企业进入中国市场的建议。
【文章来源】：长安大学陕西省211工程院校教育部直属院校
【文章页数】：80 页
【学位级别】：硕士
【文章目录】：
摘要 Abstract Introduction
1.1.Theorical Framework
1.2.Research Methodology
1.3.Literature Review
1.4.Structure of the study Chapter Two Logistics and Its Role in Economic Growth of the State;A Theoretical Perspective
2.0 Introduction
2.1.Logistics
2.2.Definitions of the Term“Logistics”
2.3.Role of Logistics in Economic Development
2.3.1.Protectionism
2.3.2.Economic Populism
2.4.Relationship between Logistics,Protectionism and Economic Populism
2.5.Summary Chapter Three FedEx Corporation;Introduction and the History
3.0 Introduction
3.1.History of FedEx Corporation
3.1.1.Early History of FedEx
3.1.2.Boom Stage
3.1.3.Federal Express to FedEx
3.1.4.Financial Decline
3.2.Fiscal Years’Earning of the FedEx
3.3.Operational Units of FedEx
3.4.Donations and the Lobbying of FedEx under U.S political Environment
3.5.Awards and Honors
3.6.Advertising Logos of FedEx
3.7.Summary Chapter Four Logistics in China
4.0 Introduction
4.1.Institutions-Based Regulatory Paradigm for Logistics Industry in China
4.2.Leading Logistics Companies in China
4.2.1.China Ocean Shipping Company(COSCO)
4.2.2.Xiamen Xiangyu Group Company Limited
4.2.3.Jizhong Energy International Logistics Group
4.2.4.Sinotrans& CSC Holdings Company Limited
4.2.5.S.F.Express
4.2.6.Hebei Logistics Industry Group
4.2.7.Shandong Logistics Group
4.2.8.China Railway Material Company
4.2.9.Tianjin Port Group Limited
4.2.10.JD Logistics
4.3.Comparison between Domestic and Foreign Express Companies in China
4.4.Summary Chapter Five Factors behind Failure of FedEx in Chinese Local Market;A Critical Analysis
5.0 Introduction
5.1.Factors which Undermined FedEx in China
5.1.1.Market Competition
5.1.2.Market Demand
5.1.3.Supply Chain Management
5.1.4.Geography
5.1.5.Culture
5.1.6.Language
5.1.7.Marketing/ Advertisement and Promotion
5.1.8.Rules and Regulations of China
5.1.9.Reliability
5.1.10.Culture of Land Transportation
5.2.Summary Chapter Six Findings,Conclusion and Recommendations
6.0 Findings
6.1.Conclusion Bibliography APPENDIX
本文编号：3645587
【文章来源】：长安大学陕西省211工程院校教育部直属院校
【文章页数】：80 页
【学位级别】：硕士
【文章目录】：
摘要 Abstract Introduction
1.1.Theorical Framework
1.2.Research Methodology
1.3.Literature Review
1.4.Structure of the study Chapter Two Logistics and Its Role in Economic Growth of the State;A Theoretical Perspective
2.0 Introduction
2.1.Logistics
2.2.Definitions of the Term“Logistics”
2.3.Role of Logistics in Economic Development
2.3.1.Protectionism
2.3.2.Economic Populism
2.4.Relationship between Logistics,Protectionism and Economic Populism
2.5.Summary Chapter Three FedEx Corporation;Introduction and the History
3.0 Introduction
3.1.History of FedEx Corporation
3.1.1.Early History of FedEx
3.1.2.Boom Stage
3.1.3.Federal Express to FedEx
3.1.4.Financial Decline
3.2.Fiscal Years’Earning of the FedEx
3.3.Operational Units of FedEx
3.4.Donations and the Lobbying of FedEx under U.S political Environment
3.5.Awards and Honors
3.6.Advertising Logos of FedEx
3.7.Summary Chapter Four Logistics in China
4.0 Introduction
4.1.Institutions-Based Regulatory Paradigm for Logistics Industry in China
4.2.Leading Logistics Companies in China
4.2.1.China Ocean Shipping Company(COSCO)
4.2.2.Xiamen Xiangyu Group Company Limited
4.2.3.Jizhong Energy International Logistics Group
4.2.4.Sinotrans& CSC Holdings Company Limited
4.2.5.S.F.Express
4.2.6.Hebei Logistics Industry Group
4.2.7.Shandong Logistics Group
4.2.8.China Railway Material Company
4.2.9.Tianjin Port Group Limited
4.2.10.JD Logistics
4.3.Comparison between Domestic and Foreign Express Companies in China
4.4.Summary Chapter Five Factors behind Failure of FedEx in Chinese Local Market;A Critical Analysis
5.0 Introduction
5.1.Factors which Undermined FedEx in China
5.1.1.Market Competition
5.1.2.Market Demand
5.1.3.Supply Chain Management
5.1.4.Geography
5.1.5.Culture
5.1.6.Language
5.1.7.Marketing/ Advertisement and Promotion
5.1.8.Rules and Regulations of China
5.1.9.Reliability
5.1.10.Culture of Land Transportation
5.2.Summary Chapter Six Findings,Conclusion and Recommendations
6.0 Findings
6.1.Conclusion Bibliography APPENDIX
本文编号：3645587
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