基于情感体验的实体书店空间设计研究

发布时间：2018-05-28 16:34

本文选题：情感体验设计 + 书店空间　；参考：《北京理工大学》2015年硕士论文

【摘要】：体验经济时代的到来,消费者的消费观念和消费方式也发生了转变,《大趋势》的作者约翰·奈斯比特说:“每当一种新技术被引进社会,人类必然要产生一种需要加以平衡的反应,也就是产生一种高情感,否则,新技术就会遭到排斥。技术越高,情感需求也就越大。”[1]随着信息时代的飞速发展,人们的阅读方式随着网络的日益发达而发生了变化,网络书店不断兴起壮大,实体书店面临巨大的发展危机,从目前的消费结构来看,人们购买一件物品不再是仅仅满足生活必需的要求,而是追求商品的精神附加值,寻求心灵上的共鸣。情感和体验需求的日益增长,情感化设计、体验化设计和感性设计等成为备受人们关注的新的设计理念。本文以实体书店空间为研究对象,试图解读情感体验设计理论在书店空间中发挥的巨大作用。通过对书店的历史沿革、书店类型、书店的空间构成、性质、书店设计趋势的研究,结合国内外优秀书店设计案例,针对目前消费者的阅读心理和行为模式的特征,总结提炼出:无论是从人的精神情感需求,还是从目前的书店空间设计诉求上,情感体验设计理论对实体书店的发展有着巨大的理论和实践支持。挖掘消费者对书店的情感需求,发现当前实体书店设计中缺乏对情感体验主体的考察,为了使实体书店设计在与网络书店的竞争中找好自身优势和自身定位,论文总结出情感体验设计在书店空间中的表达方式,首先通过对色彩、材质、形态、光照等感官因素准确的把握创造视觉新鲜感唤醒读者情感,其次构建舒适、艺术性、动感性的情感符号使读者产生阅读的愉快感,最终通过构建有意味的空间情节,创造有文化归属感的空间场景,营造自然健康的书店空间气息,遵循以人为本的原则使读者回归自然,打造一种健康的生活方式,使书店空间氛围的营造得到更进一步的改善,创造一个具有人文气质和人文关怀的书店空间,让读者产生阅读和购买行为产生舒适感、满足感、愉悦感,实现自我价值的扩大,从而达到消费者对书店的认同感。最终通过设计实践进一步的论证和强化“情感体验”设计理论运用在当今实体书店空间设计中的巨大价值,这一过程丰富了书店空间设计的理论研究,同时拓展了多样化书店空间设计表现方式,在已有文献大多重视其经营模式或某一侧面的单一基础上,增添了研究视角,使实体书店更加符合现代人的生活方式,推动了实体书店在设计学科领域的发展。
[Abstract]:With the advent of the era of experience economy, consumer attitudes and patterns of consumption have also changed. "whenever a new technology is introduced into society," says John Nesbitt, author of Big Trends, Human beings must produce a reaction that needs to be balanced, that is, a high emotion, otherwise, the new technology will be rejected. The higher the technology, the greater the emotional demand. "[1] with the rapid development of the information age, people's way of reading has changed with the development of the network, the online bookstore has been rising and growing, and the physical bookstore is facing a huge development crisis. From the current consumption structure, people buy an item is no longer just to meet the requirements of life, but to pursue the spiritual added value of goods, seeking spiritual resonance. With the increasing demand for emotion and experience, emotional design, experiential design and sensibility design have become a new design concept. This paper takes the physical bookstore space as the research object and tries to interpret the great role of the emotional experience design theory in the bookshop space. Through the study of the history, type, space composition, nature and design trend of bookstores, combined with excellent bookshop design cases at home and abroad, this paper aims at the characteristics of reading psychology and behavior pattern of consumers at present. It is concluded that the theory of emotional experience design has great theoretical and practical support for the development of physical bookstores, both from the spiritual and emotional needs of human beings and from the demands of space design of bookstores at present. In order to find out the consumers' emotional demand for bookstores, and find out that the current design of physical bookstores lacks the investigation of the subject of emotional experience, in order to make the design of entity bookstores find their own advantages and positioning in the competition with online bookstores. This paper summarizes the expression of emotional experience design in the bookshop space. Firstly, by accurately grasping the sensory factors, such as color, material, form, illumination and so on, to create visual freshness to awaken the reader's emotion, and secondly to construct comfort and artistry. Dynamic emotional symbols make readers feel happy to read. Finally, by constructing meaningful space plot, creating a space scene with a sense of cultural belonging, creating a natural and healthy bookshop space breath. Following the principle of "people-oriented" makes readers return to nature, create a healthy way of life, further improve the atmosphere of bookshop space, and create a bookshop space with humanistic temperament and humanistic care. Let readers produce reading and purchase behavior to produce comfort, satisfaction, pleasure, to achieve the expansion of self-worth, so as to achieve consumer identity to the bookstore. Finally, through the design practice, the author further demonstrates and strengthens the great value of the "emotion experience" design theory in the space design of the physical bookstore, which enriches the theoretical research of the bookshop space design. At the same time, it expands the expression way of the space design of the diversified bookshop, on the basis of which most of the existing documents attach importance to its management mode or a single side, and adds the research angle of view to make the entity bookstore more in line with the modern life style. It promotes the development of entity bookstores in the field of design.
【学位授予单位】：北京理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247

【引证文献】